The release of Halo 3 was wildly anticipated, as the game was the third in the original trilogy of the Halo games. As a result, the Halo 3 trial download was one of the most downloaded video game demos in the history of the Xbox 360. What many people don’t remember is that the Halo 3 trial download helped make another game – Crackdown.

But what does the Halo 3 trial download have to do with any other video game? Well, it has a great deal to do with the distribution and promotional effort for a video that was originally planned for release on the Xbox system. Microsoft had become worried that Crackdown would not sell well.

And so they used a marketing tactic, the one of bundling Crackdown with an access code to the Halo 3 trial download. And it worked a treat in that Crackdown sold 1.5 million copies within the first six months of its release. Those aren’t Halo 3 figures, which sold 8.1 million units in slightly over a year, but for a lesser well-known game that’s absolutely fantastic.

Microsoft had resorted to the Halo 3 trial download tactic because of adverse opinions about the game from the game testers. They found the unusual nature of the game off-putting, often leaving them asking themselves what they were supposed to be doing next.

Because of this, the powers that be knew that something had to be done or the game would be a dud. It may seem shady practice at first to try to push sales of a game that’s expected to be unpopular, but in retrospect people like the game and it was a good thing that they were able to get the chance to play it.

In Crackdown, and that includes the version bundled with the Halo 3 trial download, people play the role of an agent who is assigned to beat the kingpins or leaders of various gangs. To do this they make use of some superhuman powers such as super strength and super agility. In order to obtain these powers, players have to build up experience by beating foes who then release experience orbs. The clever idea in the system was that the kind of orbs released depended on the manner in which the agent killed the enemy. For instance, a firearms orb appears if the enemy was killed with a gun.

So, although at first sight this game bundled with the Halo 3 free download appears to be nothing but a veiled marketing gimmick, in reality, it exposed gamers to an exciting new gameplay experience.

If you like Halo 3 and are interested in learning more about it, why not visit Halo 3 Info on our web site called Halo 3 Insider Secrets

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