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	<title>RISK-EXPERTS.COM &#187; advertising</title>
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		<title>Why So Many People Fail In Affiliate Marketing</title>
		<link>http://www.risk-experts.com/why-so-many-people-fail-in-affiliate-marketing/</link>
		<comments>http://www.risk-experts.com/why-so-many-people-fail-in-affiliate-marketing/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 15:51:51 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[webmasters]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/why-so-many-people-fail-in-affiliate-marketing/</guid>
		<description><![CDATA[Affiliate marketing seems like an simple option to people who want to make earnings from the Net. After all, there is no need to pay for or even to control stock and in some cases there is not even a requirement to have a web site. The task of the affiliate is to encourage surfers to click through to the suppliers' sales pages. It sounds so easy.]]></description>
			<content:encoded><![CDATA[<p>Affiliate marketing seems like an simple option to people who want to make earnings from the Net. After all, there is no need to pay for or even to control stock and in some cases there is not even a requirement to have a web site. The task of the affiliate is to encourage surfers to click through to the suppliers&#8217; sales pages. It sounds so easy.</p>
<p>More and more people are giving it a whirl every day. However, most of those will end up being disappointed. The fact is that affiliate marketing is definitely not as easy as it seems and some firms use subtle techniques and provisos to make certain that most web masters do not get paid out.</p>
<p>However, we will come back to that aspect later. Let&#8217;s suppose for the moment that affiliate marketers are treated well. So an affiliate marketer builds a web site and then puts some creatives (adverts) on it in the hope of earning some money.</p>
<p>That approach will not be effective, because the tactic has to be to find out what surfers require or want and then offer it. So, you find out that people are searching for holidays to Thailand and you know that you can fulfill some of that desire.</p>
<p>OK, now you have a plan. You create a web site which has details of places in Thailand and you add creatives about Thailand. This is a huge step further in the right direction than the previous situation. But, you are still not there.</p>
<p>So, you have a web site concerning Thailand with affiliate advertising creatives offering vacations in Thailand and maybe a couple of Thai items as well, but do you have any visitors? Almost certainly not many. It is true that the search engines will find you eventually, but how long are you willing to wait and where will you be in the search engine rankings? Page one or page six?</p>
<p>If you are not on page one of Google for your keywords, then you will not earn much money. Sorry, that is a fact. So, the next thing to do is attract visitors &#8211; loads of them, because not all visitors click ads. You can estimate your click-through-rate (CTR), but let&#8217;s assume that it is around 2.5%, let&#8217;s say 5%, but that is rather high. How much do you earn per click or per sale?</p>
<p>Let&#8217;s say that you get $1 a click or sale. You will require at least 1,000 visitors a day to earn $25-$50. OK, that may sound okay to you, but it is not actually, considering all the marketing you will have to do in order to get 1,000 visitors. And what about your overheads?</p>
<p>The real killer for me is that the big firms like Clickbank and Commission Junction put restrictions on paying you out too. Clickbank will charge you for not earning enough money, so that even if you do sell something, they will claw money back if you do not meet their sales targets.</p>
<p>The moral of this article? Do not think that affiliate marketing is going to replace your day career unless you have a heavy stream of visitors.</p>
<p>Owen Jones, the writer of this piece, writes on many subjects, but is now involved with the <a href="http://plr-pieces.the-real-way.com/seo-content.html">SEO Content</a>. If you would like to know more, please visit our website at <a href="http://plr-pieces.the-real-way.com">PLR pieces</a></p>
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		<title>Should I Use SEO Or PPC To Promote My Web Site?</title>
		<link>http://www.risk-experts.com/should-i-use-seo-or-ppc-to-promote-my-web-site/</link>
		<comments>http://www.risk-experts.com/should-i-use-seo-or-ppc-to-promote-my-web-site/#comments</comments>
		<pubDate>Sun, 24 Jul 2011 09:24:49 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[webmasters]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/should-i-use-seo-or-ppc-to-promote-my-web-site/</guid>
		<description><![CDATA[The beauty of the Internet to Internet marketers is that millions of people can be accessed from any computer station in the world at a cost of pennies per thousand, if not cheaper. Having said that, there is a lot of competition which makes the fight for a ascent from obscurity not as easy as it may first appear on the face of it.]]></description>
			<content:encoded><![CDATA[<p>The beauty of the Internet to Internet marketers is that millions of people can be accessed from any computer station in the world at a cost of pennies per thousand, if not cheaper. Having said that, there is a lot of competition which makes the fight for a ascent from obscurity not as easy as it may first appear on the face of it.</p>
<p>In the early days of the web, there were not so many web sites so merely having one put your firm out in the forefront in its field. However, these days, only having a web site is definitely not enough &#8211; each boy and his granny has a web site.</p>
<p>Therefore you need a strategy to make your web site more famous. The two most lucrative strategies are SEO (search engine optimization) and PPC (pay per click).</p>
<p>Most surfers use a search engine to find what they want on the Net and most people using this method use Google. Therefore you ought to be optimizing your site for Google. There are thousands of books and pieces written on this subject, but basically it means refining your web site so that Google is in no doubt whatsoever which keywords you would like to rank for.</p>
<p>SEO techniques take time and consideration to implement, but once they are in place they are there for ever or until you change the purpose of your site. For instance, if you wished to start selling flower pots instead of flowers. SEO is the permanent, but slow-acting tactic to promoting. It is also economical, because you can do it yourself.</p>
<p>Pay per click promoting is faster-acting than SEO, but it is more expensive. With PPC advertising, such as Google&#8217;s Adsense / Adwords system, you pay someone (through Google) to host your adverts, but you only pay when someone clicks through to your web site.</p>
<p>In theory this means that you are only paying for people who come to your web site. These people are them expected to purchase, but the fact is that there are tyre-kickers out there, so you will end up paying for clicks that do not result in sales.</p>
<p>Not only that, but the first place in the PPC advertisers&#8217; ranking goes to the highest bidder, so you might be number one in the list today and number six tomorrow. But no one will tell you, you have to remain on top of it.</p>
<p>However, if you get it right and that is not as easy as it appears, results can be practically immediate. There is very little delay &#8211; the campaign starts today and so does the selling and the billing. If you get it wrong, you could use up your budget in hours without making a single cent. If you get it correct, you could have sold out the same day.</p>
<p>The truth of the matter is that all web sites should be optimized for the search engines anyway, but you might like to conduct a special campaign at special times of the year like Christmas. The two forms of marketing are not mutually exclusive.</p>
<p>Owen Jones, the author of this article, writes on a number of subjects, but is now concerned with <a href="http://plr-articles.the-real-way.com/long-tail-keyword-selection-and-seo.html">Long-Tail Keyword Selection And SEO</a>. If you would like to know more, please visit our web site at <a href="http://plr-articles.the-real-way.com">PLR Articles</a></p>
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		<title>What Is Viral Advertising?</title>
		<link>http://www.risk-experts.com/what-is-viral-advertising/</link>
		<comments>http://www.risk-experts.com/what-is-viral-advertising/#comments</comments>
		<pubDate>Sun, 10 Jul 2011 12:27:34 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[viral advertising]]></category>
		<category><![CDATA[webmasters]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/what-is-viral-advertising/</guid>
		<description><![CDATA[Viral advertising is the art of encouraging other Net users to pass your adverts around the Internet free of charge. This is a very efficient, very cheap and yet very fast manner of advertising. For instance, you could write an advert, send it to 100 people who each send it to 100 (10,000 surfers in a few hours), who send it to 10 friends, who send it to 10 friends. That means 1,000,000 people can have read your ad in a day.]]></description>
			<content:encoded><![CDATA[<p>Viral advertising is the art of encouraging other Net users to pass your adverts around the Internet free of charge. This is a very efficient, very cheap and yet very fast manner of advertising. For instance, you could write an advert, send it to 100 people who each send it to 100 (10,000 surfers in a few hours), who send it to 10 friends, who send it to 10 friends. That means 1,000,000 people can have read your ad in a day.</p>
<p>And it is free and takes minutes to do, although it will indubitably take longer to plan. So, how can you start viral advertising techniques into your advertising? The most common methods of achieving this are by advertising a web site using email and instant messaging.</p>
<p>Viral advertising is virtually free, not entirely free because you require an Net connection and a computer, although you can do it from an online cafe anywhere in the world. Viral messages can be quite narrowly targeted. How can you accomplish this targeting?</p>
<p>Well, it is quite easy actually because &#8216;birds of a feather flock together&#8217;. If you send your message about one of the latest games to 100 pensioners, it probably will not reach 1,000 people, but if you sent the same message to 100 teenagers, you almost certainly will reach 1,000,000 fairly quickly.</p>
<p>This ability to focus combined with the ease of the click means that the response rate is fairly instant &#8211; so fast that the advertisement-message goes out in the morning and surfers are clicking an hour later, virtually as soon as they receive it. This is instant profits for hardly any outlay.</p>
<p>However, because viral advertising is so swift, your marketing material also has to be up to the minute as well. For example, if a game manufacturer is offering a 20% discount voucher off a game starting from the 15th, you require to be ready to send out your emails or instant messages as soon as the 15th breaks. You could try the 14th, but you run the danger of your message being deleted or forgotten about and by the 16th someone else will already have sent it out.</p>
<p>So, what form do these viral marketing messages take? I can tell you some of the most common types, but really, the best ones are imaginative, unusual, quirky and unique. You could pass around a good joke or collection of jokes on a theme that matches the topic of your advert. Let&#8217;s say gamers or computers, to stick with our example.</p>
<p>Years ago, there were some fantastic examples taken from computer support centres doing the rounds. I wager someone made thousands out of them. You might pass around photos of birds, if you are selling bird seed; racing cars if you are selling tyres.</p>
<p>You could send out a personal recommendation, if enough surfers think that you know what you are talking about and at the bottom of each email that you send out is a link back to your sales page. These messages are normally forwarded en masse without editing, so your link goes around the planet on a tidal wave of viral advertising.</p>
<p>Owen Jones, the author of this piece, writes on several subjects, but is now concerned with whether <a href="http://plr-articles.the-real-way.com/do-sitemaps-give-websites-a-boost.html">sitemaps give websites a boost</a>. If you want to know more, please visit our web site at <a href="http://plr-articles.the-real-way.com">PLR Articles</a></p>
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		<item>
		<title>How To Write A Sales Letter</title>
		<link>http://www.risk-experts.com/how-to-write-a-sales-letter/</link>
		<comments>http://www.risk-experts.com/how-to-write-a-sales-letter/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 14:59:32 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[site promotion]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[traffic generation]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/how-to-write-a-sales-letter/</guid>
		<description><![CDATA[Have you ever been reading an advertisement and know that you would like to buy the product? Then you step back a bit and wonder why you actually need that thing? Occasionally you come across an advert that is so convincing that you have that credit card in your hand before you know what you are doing. The advert has put you in a trance, in a buying frenzy. Just how did the author do that to you?]]></description>
			<content:encoded><![CDATA[<p>Have you ever been reading an advertisement and know that you would like to buy the product? Then you step back a bit and wonder why you actually need that thing? Occasionally you come across an advert that is so convincing that you have that credit card in your hand before you know what you are doing. The advert has put you in a trance, in a buying frenzy. Just how did the author do that to you?</p>
<p>Well, advert composing or copywriting is a skill for certain, but it can be learned. Most people can write a good advertisement because there are scientific steps that have been identified in a decent sales letter, although what goes into those steps is an art.</p>
<p>The first thing to do is work out who you are going to be talking to. We do this every time we speak; we look at the person and make a judgment how to speak to that person. It is harder while composing because you cannot see who you are talking to, but you still have to attempt to do it. Are they marketers, are they mothers, welders, yachtsmen, car-owners, who?</p>
<p>Work out why anyone should purchase your product rather than someone else&#8217;s. What makes your product so extraordinary? This is your key selling point. You have to be convincing. Most people have heard of all the Net scams are they are very wary. Who can blame them? So, give all the proof that you are genuine that you can muster.</p>
<p>Tell your prospective customer |about the benefits of your product. What will your product do for the customer how will it change his or her life? Think about the target audience, work out their problems and how you can triumph over them.</p>
<p>For instance, mothers are concerned about not hearing their baby crying in the next room. Answer? Your baby alarm is sensitive to the slightest noise and will relay it to the speaker without fail. A welder is worried that he will develop arc-eye, but your goggles are designed to prevent arc-eye.</p>
<p>Once you have written your sales letter from the point of view of a salesman, re-read it several times, but from the point of view of your intended audience. Would your sales letter sell you on the product? If not, alter it and carry on amending it. If your sales letter raises any doubts, it should answer them. Do not give your intended audience a opportunity to vacillate or to say no.</p>
<p>Once you have your prospective customer on your side, you have to get them to take the plunge, to act now. You need to give what is known as &#8216;a call to action&#8217; and you have to give them a reason to act now. So, you tell them to &#8216;click here now&#8217; and you tell them that if they order today they will get a special bonus of &#8230;.</p>
<p>Always give something as a free bonus. People like to think that they have gotten a decent deal and if they get a bonus, then they have to have gotten a good deal. Treat the bonus as you did your main product. Tell them how much it is worth and why and then say that it is free with your product if they purchase now.</p>
<p>Owen Jones, the writer of this piece, writes on a variety of topics, but is now involved with <a href="http://salesforcetools.org/sales-force-automation-software.html">sales force automation software</a>. If you would to know more, please visit our web site at <a href="http://salesforcetools.org">Sales Force Tools</a></p>
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		<title>Keyword Selection And SEO</title>
		<link>http://www.risk-experts.com/keyword-selection-and-seo/</link>
		<comments>http://www.risk-experts.com/keyword-selection-and-seo/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 15:57:49 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[site promotion]]></category>
		<category><![CDATA[traffic generation]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/keyword-selection-and-seo/</guid>
		<description><![CDATA[Keyword selection and search engine optimization are important tools in producing and running a successful website. Before we continue talking about keyword selection and search engine optimization, I want to be certain that we all understand what the terminology is saying.]]></description>
			<content:encoded><![CDATA[<p>Keyword selection and search engine optimization are important tools in producing and running a successful website. Before we continue talking about keyword selection and search engine optimization, I want to be certain that we all understand what the terminology is saying.</p>
<p>Keywords are the words chosen by you to define your site. They are the words that you hope to rank well for in Google. So, for example, if you want to have a web site selling &#8216;fashion&#8217; &#8211; &#8216;fashion, fashionable, high fashion, haute couture&#8217; may become your keywords (more on this later).</p>
<p>Search Engine Optimization or SEO is about presenting your work &#8211; the web site and any text connected with it &#8211; in such a manner that search engines find it easy to crawl and index, which enables surfers to find you on the Net.</p>
<p>Let&#8217;s use Google as an instance of a search engine &#8211; after all, it is the biggest, most used and so most crucial. Google wants to supply its users with the best results &#8211; that is, most relevant results &#8211; that it can for every keyword entered, in order to increase customer satisfaction.</p>
<p>Therefore it has built up an enormous database of which keywords appear on which sites. Then &#8216;all&#8217; has to do is rank the sites by popularity and, in theory, the most relevant websites should pop up for every keyword typed in.</p>
<p>Now there is you, or me, with our dreams of a web site on fashion. If you make &#8216;fashion&#8217; your keyword, you will be taking on the colossal fashion houses and huge department stores with their colossal budgets and gigantic websites head to head. Who do you imagine is going to win?</p>
<p>It is a no-brainer. You will never even get to page 20 in Google search results. In short, you will have no business. But what if you used a long-tail keyword (LTKW) and focused your website? Say, use the LTKW &#8216;fashionable plus size black dresses&#8217; and build a web site on that. It may be a keyword that no one else has considered.</p>
<p>This is why keyword selection is important and there are many books and articles written on it. It is a specific job, a bit of a slog, but some individuals, like me, really enjoy it. Or you could automate the job.</p>
<p>So, that is the first stage: finding relevant keywords to your business so that you have a chance of being listed on the first page of Google for that keyword. The second stage is making your web site search engine friendly so that Google can crawl it and index it for your keywords.</p>
<p>If you do not do this correctly, Google&#8217;s spiders will crawl off onto another web site and it might be a while before they come back, which leaves your web site in dead water.</p>
<p>This article is too short to go into this colossal subject in any worthwhile way, but I will strive to give you the most relevant pointers.</p>
<p>Keep your web site focused on a small range of products and define and use keywords for every item, but do not over use them. Do not repeat a keyword phrase simply for the sake of it.</p>
<p>Make your internal links simple to find by using nav bars, menus and sitemaps.</p>
<p>Do not have lots of external links for your visitors to go off to, make your site interesting enough for surfers and spiders to want to remain there.</p>
<p>Owen Jones, the writer of this article, writes on several topics, but is now concerned with the <a href="http://plr-articles.the-real-way.com/seo-content.html">SEO Content</a>. If you would like to know more, please visit our website at <a href="http://plr-articles.the-real-way.com">PLR Articles</a></p>
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		<title>Why Is Google So Important?</title>
		<link>http://www.risk-experts.com/why-is-google-so-important/</link>
		<comments>http://www.risk-experts.com/why-is-google-so-important/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 14:25:46 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[webmasters]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/why-is-google-so-important/</guid>
		<description><![CDATA[Google has taken the world, especially the world of the World Wide Web by storm, there is no doubt of that and it just took them a decade or thereabouts to do it. Before the turn of the millennium, Google was a new nerdy toy - normal surfers used Yahoo or, in America, AOL. There were other choices but serious surfers knew that the rest were toys really.]]></description>
			<content:encoded><![CDATA[<p>Google has taken the world, especially the world of the World Wide Web by storm, there is no doubt of that and it just took them a decade or thereabouts to do it. Before the turn of the millennium, Google was a new nerdy toy &#8211; normal surfers used Yahoo or, in America, AOL. There were other choices but serious surfers knew that the rest were toys really.</p>
<p>Then came Google and it wiped the floor with AOL and, more recently, Yahoo as well. Google is the acknowledged master of Net search engines in the second decade of this millennium. You may think that is a good enough reason to explain why Google is so important. And why not?</p>
<p>However, there are other reasons why Google is so very important. None of the other search engines empowered surfers to make any money except themselves. All the other search engines used all the information from surfers&#8217; searches to empower and enrich themselves, whereas Google decided to give some back.</p>
<p>This concept, which was world-shattering at the time it was brought in, enabled anyone who could cobble together a web site, the capability of earning a few dollars or even a fortune. Worldwide! Anyone! Not merely Internet and computer-savvy students but anybody.</p>
<p>&#8216;All&#8217; they had to do was make a website, put some interesting content on it and a couple of snippets of code supplied by Google and hey presto! Anyone clicking on that advertisement earned the web master money.</p>
<p>We do not actually know what percentage of earnings from clicks web masters get, but Google intimates that it is about fifty percent. You may think that this is fair or you may not, the fact is that some people in the world only earn a dollar or two for a hard day&#8217;s work, whereas anyone can earn a passive income from Google&#8217;s Adsense.</p>
<p>&#8216;Passive income&#8217; in the sense that you compose an interesting series of pieces, make them into a web site, add Google&#8217;s code, promote the web site and you will earn an income for possibly years to come. That means that in theory, an African village farmer&#8217;s child could earn far more than its parents.</p>
<p>The first time ever that this has happened and Google made it possible!</p>
<p>OK, Google is not a altruistic organization or at least it did not begin that way, but it&#8217;s owners did have the foresight to realize that by sharing their earnings (or paying wen masters to promote them, whichever way you choose to look at it) would encourage web masters to promote Google.</p>
<p>AOL and Yahoo must be kicking themselves for having been so greedy.</p>
<p>Anyway, that is why Google is so important. It is important because it created a new Net business model that you can now see other companies trying to copy. There are all sorts of firms, particularly networking sites offering a couple of cents earnings for putting in work and there are also advertisers paying publishers of web sites who put their ads up too, but Google did it first and they are still the market leaders.</p>
<p>Owen Jones, the autor of this article, writes on several subjects, but is now involved with the <a href="http://plr-articles.the-real-way.com/seo-content.html">SEO Content</a>. If you would like to know more, please visit our website at <a href="http://plr-articles.the-real-way.com">PLR Articles</a></p>
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		<title>Which Affiliate Programs Should You Choose?</title>
		<link>http://www.risk-experts.com/which-affiliate-programs-should-you-choose/</link>
		<comments>http://www.risk-experts.com/which-affiliate-programs-should-you-choose/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 12:16:25 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[finance]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[webmasters]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/which-affiliate-programs-should-you-choose/</guid>
		<description><![CDATA[Obviously, the first filter that you ought to apply to any potential affiliate programs is relevance. While thinking about which affiliate programs you ought to opt for, you have to judge how that affiliate program fits into your web site. The reason for this is that visitors to your web site will expect to see something on the topic matter.]]></description>
			<content:encoded><![CDATA[<p>Obviously, the first filter that you ought to apply to any potential affiliate programs is relevance. While thinking about which affiliate programs you ought to opt for, you have to judge how that affiliate program fits into your web site. The reason for this is that visitors to your web site will expect to see something on the topic matter.</p>
<p>If I Google &#8216;teddy bears&#8217; and when I arrive at the site, there are only ads for rocking horses, Forex and winter cruises, I am not going to be best pleased. The first principle is to offer people what they are searching for &#8211; stay focused.</p>
<p>Does the supplier charge anything? Some suppliers may try to charge you a &#8216;joining fee&#8217;, a &#8216;registration fee&#8217; or &#8216;handling fee&#8217; &#8211; just give them a wide berth. It ought to be free to join an affiliate scheme, you should not have to pay to have the ability to sell someone else&#8217;s items.</p>
<p>In a similar vein, what is the minimum payout level? A lot of places will not pay out less than $50, some even $100. This is a rip off. It is a factor to help you choose between one supplier and another &#8211; a deciding factor. If you are using three or four suppliers on your site, you may have to earn $300-400 before you are paid out!</p>
<p>Do they charge to process your payment too? They should not actually, does your employer make you pay to receive your wages? It is the same principle. And how often do they pay out, weekly, monthly, quarterly?</p>
<p>Do you like their creatives, that is their banners and other adverts? There is a great deal of proof that the normal, old fashioned banner ad of 468&#215;60 is not very effective any more. Look for variety &#8211; boxes and skyscrapers. Otherwise, are you able to create your own?</p>
<p>Do they publish statistics on how effective their creatives are? What is the average conversion rate for each banner? That is, how many views does it take to get a hit and how many hits to make a sale?</p>
<p>Do they permit you to build a downline? That is, if someone visits your site and decides to sell orchids too, will you be given a part of the commission on that affiliates sales? You ought to be.</p>
<p>What is the amount of the average sale and how much pay out will you make on that? Actually, you want to be getting at least a few dollars a sale; a few cents is no use, unless you are receiving thousands of visitors a day.</p>
<p>Make up a couple of questions and send them to &#8216;support&#8217;. Do they give satisfactory solutions? Are they quick to respond? And last but not least, would you by anything from the company? Does their site look professional? Is the sales page persuasive?</p>
<p>There is such a lot of choice when it comes to selecting a supplier that you can afford to have high standards. Take your time, go for the best, and you are less likely to have problems later.</p>
<p>Owen Jones, the autor of this article, writes on many subjects, but is now involved with the <a href="http://plr-articles.the-real-way.com/seo-content.html">SEO Content</a>. If you would like to know more, please visit our website at <a href="http://plr-articles.the-real-way.com">PLR Articles</a></p>
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		<title>What Makes Affiliate Marketing So Popular?</title>
		<link>http://www.risk-experts.com/what-makes-affiliate-marketing-so-popular/</link>
		<comments>http://www.risk-experts.com/what-makes-affiliate-marketing-so-popular/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 17:21:22 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
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		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[site promotion]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[traffic generation]]></category>
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		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/what-makes-affiliate-marketing-so-popular/</guid>
		<description><![CDATA[There are more and more people attempting to make money on the Net each day. Lots of them are from the West, but even more are from Third World countries. Some people from the West are scared of the economic downturn and are looking for a backup to their current career and others dream of the millions that the the media likes to say that teenagers are earning on the web.]]></description>
			<content:encoded><![CDATA[<p>There are more and more people attempting to make money on the Net each day. Lots of them are from the West, but even more are from Third World countries. Some people from the West are scared of the economic downturn and are looking for a backup to their current career and others dream of the millions that the the media likes to say that teenagers are earning on the web.</p>
<p>People from developing countries can triple their wages by working on line. After all, if the family is earning $1 a day, they should be able to earn three more on line, they reason. That is just one affiliate sale a week in lots of cases at the normal rate of 10% of sale price.</p>
<p>Affiliate marketing is the most common way of attempting to make money on line for several reasons. The first reason is because it is the simplest way to get started and the second is that numerous people are worried about writing &#8211; particularly in English, if English is not their mother tongue. Creating a web site is not a difficulty to many people who use the Internet a great deal.</p>
<p>Beginners to the Internet imagine that earning money on line is as simple as copying a couple of affiliate links on to a web page and spamming the world with their URL. This approach does not work, but it is the reason for so much of the junk email in your inbox each day.</p>
<p>There are professional spammers and even criminals on line for certain, but there are also hundreds of millions of hopeful teenagers sending out emails from cyber cafes all around the world.</p>
<p>The problems for these young affiliate marketing hopefuls is basically twofold. The difficulty of not being able to write a credible page of prose in English, more on which later and a lack of cash and particularly an International credit card.</p>
<p>These aspects are problems, practically insurmountable problems because being able to write is essential to the best form of marketing and being able to pay by credit card is indispensable to the other best ways of advertising.</p>
<p>The number one all time best method of achieving affiliate sales is to write a personal recommendation on a product based on personal experience with that product. So, if you cannot buy the product and you cannot write, you have big difficulties indeed. It is a gaffe that most affiliate marketers make, to think that they have to write a sales page.</p>
<p>No, no and no, you do not. In most instances the company you are selling for has spent hundreds if not thousands on convincing sales pages written by professionals. You would have to be very hot to beat their efforts. Your work as an affiliate is to pre-sell by writing on your experience with the object and providing a forward link to the sales page.</p>
<p>If you cannot do that, you can try the next best methods: PPC (pay per click) &#8211; you pay for every click on your ad whether that leads to a sale or not. Adsense is the number one proponent here. PPI (pay per impression) &#8211; you pay every time your advert shows on the publisher&#8217;s network, whether it leads to a sale or not. In both cases, you need a credit card.</p>
<p>This is why there is so much junk email, there are millions of hopefuls who cannot write well enough in English and/or who do not have a credit card to pay for the alternatives.</p>
<p>Owen Jones, the author of this article, writes on a variety of topics, but is now involved with <a href="http://salesforcetools.org/sales-force-automation-software.html">sales force automation software</a>. If you would to know more, please visit our web site at <a href="http://salesforcetools.org">Sales Force Tools</a></p>
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		<title>What Is Link Building</title>
		<link>http://www.risk-experts.com/what-is-link-building/</link>
		<comments>http://www.risk-experts.com/what-is-link-building/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 16:02:34 +0000</pubDate>
		<dc:creator>Louke John</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[comment]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[link building services]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/what-is-link-building/</guid>
		<description><![CDATA[Once you have worked on your first website for a while and seen that visitors do not magically arrive at your virtual doorstep, you begin to understand a little about traffic generation. One of the first things you will likely discover is building links. Let us take a look at what link building is and just how it can help you in your internet business.]]></description>
			<content:encoded><![CDATA[<p>Once you have worked on your first website for a while and seen that visitors do not magically arrive at your virtual doorstep, you begin to understand a little about traffic generation. One of the first things you will likely discover is building links. Let us take a look at what link building is and just how it can help you in your internet business.</p>
<p>What Is A link?</p>
<p>A link is employed to connect two web pages. Internal links connect pages within a website for instance a link placed in an article could connect to your home page or a category on the same site. Once the links point to other pages within the site they are referred to as internal links.</p>
<p>External links on the flip side connect a page on one website to that on a different website. This could be seen if you write an article and publish it on an article directory using a link pointing back to your site. Your page is going to be linked to that of the article directory through the link in that article.</p>
<p>What Is Link Building?</p>
<p>Link building is the process of venturing out there and actively building more links &#8211; creating more connections &#8211; that lead back to pages on your own website. This can be done by article marketing much like the one you happen to be reading at the moment. Another good link building example is producing guest blog posts which include one or two links back to the writer&#8217;s website.</p>
<p>Other forms of link building include directory submissions, blog commenting, forum participation, setting up various profile pages, social bookmarking, press release submissions and so forth. Entire courses are being taught and books have been written about the art of building links. Why Is Link Building Important For SEO?</p>
<p>Why do a lot of people dedicate hours and hours to their link building endeavours? They do it since those connections which they develop among pages on the web are an excellent way to improve the incoming traffic to their websites. By far the most powerful reason to build links though is to position well in the search engines and thus get a great deal of free traffic to our sites. Here is why link building is crucial for SEO (Search Engine Optimization).</p>
<p>The anchor text or the words that you use to form the link is the second most essential aspect for ranking a page in the search engines. The title tag is the first. A combination of the title tags and the backlinks make up for 80% of a site&#8217;s rankings. It means that you need to ensure that you use the right titles and make sure that your backlinks contain anchor text with your keywords included so as to rank in the search engines for those terms. You will need several backlinks if you are looking to rank for a competitive keyword however it is possible with some work. Give it a try. Look for a long tail keyword and compose a short blog post or article about it. Be sure to incorporate your keyword in the title tag (as early as possible in the tag) and after that create a few links to that page using your keyword in the anchor text. For most long tail keywords 2 or 3 good links is all you need to get it to rank on the first page of the search engines.</p>
<p>If your website needs some qualty boost in search engine rankings, you can use <a href="http://www.mandloys.com">link building services</a> to get better ranking. Visit my site to get the best <a href="http://www.mandloys.com">link building services</a> for sour site.</p>
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		<title>How Link Building Gets results</title>
		<link>http://www.risk-experts.com/how-link-building-gets-results/</link>
		<comments>http://www.risk-experts.com/how-link-building-gets-results/#comments</comments>
		<pubDate>Sun, 19 Jun 2011 16:41:43 +0000</pubDate>
		<dc:creator>Louke John</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<category><![CDATA[online marketing]]></category>
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		<description><![CDATA[One of the essential aspects of search engine optimization is link building, the process of building back links or links that point users back to your site. The more websites that link back to your website, the higher you'll position on the search engine results hence increasing the profit generating possibilities of your website.]]></description>
			<content:encoded><![CDATA[<p>One of the essential aspects of search engine optimization is link building, the process of building back links or links that point users back to your site. The more websites that link back to your website, the higher you&#8217;ll position on the search engine results hence increasing the profit generating possibilities of your website.</p>
<p>Your link building practices could be improved in several ways and although the techniques may be effective, if you abuse them in any way they will no longer give rise to the promotion of your site.</p>
<p>To become a successful online marketer, you must know what strategies are still effective and what are likely to fail. Using one link building method is only able to do you so much, which means you must be creative and smart all at once and employ a couple of link building methods in order to be effective in your promotional campaigns.</p>
<p>Listed below are a few of the effective link building techniques employed by successful marketers and seo experts alike. Analyze them intently and employ those that you think might be best for you.</p>
<p>Article marketing or article submission</p>
<p>Article submission is probably among the oldest yet still very effective link building techniques employed by almost all website owners and online marketers nowadays. Advertising your products or services via articles provides you with one hundred percent contextual back links, something which all search engines go crazy about immediately.</p>
<p>Besides submitting articles to online article directories and third party sites, you can also take it a degree higher by posting your articles on blogs, say as a guest writer at someone else&#8217;s blog on the same niche as your own or in ezines.</p>
<p>Social bookmarking</p>
<p>A year or so ago social bookmarking was heralded among the leading ways to get back links and everyone sought to use social bookmarks due to this. These days the popularity is not as it had been before however it is still a powerful method that can be used to obtain additional links.</p>
<p>If you prepare a list of valuable bookmarking sites you could use this to your benefit. In addition to the link value it provides social bookmarking is a great way to increase visitors to your website however it depends upon the websites you use.</p>
<p>Blog Commenting</p>
<p>Although commenting on blogs is a powerful link building method, you need to be extra careful with this one because commenting on other people&#8217;s blogs from a marketing viewpoint can readily be thought to be spamming. A good way to make sure that you don&#8217;t get Google slapped due to spamming would be to post a comment that has real substance rather than commenting something &#8220;nice&#8221; simply for the benefit of commenting.</p>
<p>If your website needs some qualty boost in search engine rankings, you can use <a href="http://www.mandloys.com">link building services</a> to get better ranking. Visit my site to get the best <a href="http://www.mandloys.com">link building services</a> for sour site.</p>
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		<title>Why is Link Building Essential</title>
		<link>http://www.risk-experts.com/why-is-link-building-essential/</link>
		<comments>http://www.risk-experts.com/why-is-link-building-essential/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 17:52:11 +0000</pubDate>
		<dc:creator>Louke John</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://www.risk-experts.com/why-is-link-building-essential/</guid>
		<description><![CDATA[Everything nowadays has a reference point on the Internet as well. Social networking, information gathering, commercial endeavors and entertainment; every one of these aspects of life are mirrored on the web. There are websites specialized in each of these subjects.]]></description>
			<content:encoded><![CDATA[<p>Everything nowadays has a reference point on the Internet as well. Social networking, information gathering, commercial endeavors and entertainment; every one of these aspects of life are mirrored on the web. There are websites specialized in each of these subjects.</p>
<p>From a business viewpoint marketers have to get a lot of traffic to their websites. They go about getting this by posting unique content consistently, such as details about the business and about the product or service that they are offering and providing appealing offers to their potential customers.</p>
<p>The majority of surfers normally navigate only to the first three websites in the search results when they are searching for something. This is the reason that companies would need to have their websites displayed as high in the search results as possible.</p>
<p>How Link Building Works</p>
<p>You can use link building to take your website close to the top. Your website will receive more attention from the search engines if you&#8217;ve got many links pointing to it.</p>
<p>Linking your site to another website is termed link building. This way when surfers visit one of the sites they&#8217;re going to come across the other. This improves the site&#8217;s traffic as there is the possibility that site visitors will click the link and visit the other site. Link building can be done with the help of blogs. This is not the simplest job to accomplish though.</p>
<p>How do Blogs Help With Link Building?</p>
<p>1. Blogs are an essential part of public communication on every website nowadays. Here site visitors could leave a comment regarding the website or publish their thoughts on a particular discussion submitted by the moderator. Some websites don&#8217;t allow comments to be submitted by anyone who visits the website. This is called a &#8220;no-follow&#8221; blog.</p>
<p>2. Some other blogs allow visitors to give comments and reply to existing comments. These are referred to as do-follow blogs. If you want to build links to your website you&#8217;ve got to use the do-follow blogs using the area where you put a link to your website and leaving a relevant and considerate comment. With this you are able to build your website&#8217;s link to the present one.</p>
<p>3. A lot of websites contain similar content matter. On the other hand, the importance of ones which have many links to them is much higher on search engines such as Google and Yahoo! than ones which don&#8217;t have such links. The formers&#8217; web rankings automatically go up, resulting in them being listed as the top search results.</p>
<p>Link Building and Networking Those links which you place to your website as well as those that others build to your website is known as social networking for your business. People who are in the same niche as you will be able to communicate on a regular basis with you. This way a kind of fraternity is developed where you can exchange information and help each other on the way.</p>
<p>If your website needs some qualty boost in search engine rankings, you can use <a href="http://www.mandloys.com">link building services</a> to get better ranking. Visit my site to get the best <a href="http://www.mandloys.com">link building services</a> for sour site.</p>
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		<title>Enhance Your Page Rank On Google With These Link Building Strategies</title>
		<link>http://www.risk-experts.com/enhance-your-page-rank-on-google-with-these-link-building-strategies/</link>
		<comments>http://www.risk-experts.com/enhance-your-page-rank-on-google-with-these-link-building-strategies/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 17:50:55 +0000</pubDate>
		<dc:creator>Louke John</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://www.risk-experts.com/enhance-your-page-rank-on-google-with-these-link-building-strategies/</guid>
		<description><![CDATA[Link Building can be tiresome and at times it might seem like a waste of energy. However, over time it may be the single most profitable activities of your business. See, backlinks will increase your link popularity which in turn will increase your Google Page Rank.]]></description>
			<content:encoded><![CDATA[<p>Link Building can be tiresome and at times it might seem like a waste of energy. However, over time it may be the single most profitable activities of your business. See, backlinks will increase your link popularity which in turn will increase your Google Page Rank.</p>
<p>Although Page Rank is no longer the Alfa and the Omega of SEO, it&#8217;s still a good indicator of exactly how popular your site is with the search engines. The majority of your Page Rank depends upon backlinks. You simply can&#8217;t boost Google Page Rank without getting back links to your website.</p>
<p>It doesn&#8217;t mean you should just go out and start placing links wherever possible because it won&#8217;t help your ranking in the search engines. Below are 5 tips to effectively building links to your site.</p>
<p>1. Ensure that the links are relevant Google&#8217;s bot continues to improve more and more as time passes and in the near future relevancy will receive top priority. Ensure that you get links from sites that are relevant to yours because they will have more linkjuice and will be more valuable to you as compared to links from unrelated websites.</p>
<p>2. Stay away from nofollow links Nowadays there are many sites that use the &#8220;nofollow&#8221; tag in an effort to dissuade spammers who post random and unrelated links all over the sites. Inserting your link on these sites means that you won&#8217;t be credited with a backlink status and they will be of no use from an SEO standpoint.</p>
<p>3. Anchor texts are crucial For quality backlinks you need to include anchor text. Anchor text is the text that contains the link and Google places considerable worth on them. Make sure you use your keywords inside the anchor text to include some linkjuice to your backlinks.</p>
<p>4. Get links from high Page Rank sites Obtaining a link from a high page rank site carries more value than a link from a low page rank site. Page rank value gets passed on to an outbound link from the top level URL. To put it differently, the home page URL bears most of the value and that&#8217;s why links from high PR sites are so in demand. If you can you should try and obtain links from high PR pages &#8211; they have even more value.</p>
<p>5. Try to make your backlinks lasting The only thing that&#8217;s worse than not ranking well, is to lose a high rank. It isn&#8217;t unheard of for your website to drop off the SERP&#8217;s if you lose your backlinks. If you purchase links from link services which require a monthly subscription you take the risk of losing your links when you cancel. This will decrease all your links and cause your search engine ranking to drop as well.</p>
<p>Don&#8217;t be blinded by the little green bar that shows your Google page rank. It&#8217;s infamously incorrect and can often be deceiving &#8211; especially for low PR sites. Concentrate instead on developing more quality backlinks. In the long run every quality link counts and if you&#8217;re consistent you are going to improve Google Page Rank, acquire more traffic and make more income.</p>
<p>If your website needs some qualty boost in search engine rankings, you can use <a href="http://www.mandloys.com">link building services</a> to get better ranking. Visit my site to get the best <a href="http://www.mandloys.com">link building services</a> for sour site.</p>
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		<title>Search Engine Optimization Ideas For Blogs</title>
		<link>http://www.risk-experts.com/search-engine-optimization-ideas-for-blogs/</link>
		<comments>http://www.risk-experts.com/search-engine-optimization-ideas-for-blogs/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 17:29:03 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
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		<guid isPermaLink="false">http://www.risk-experts.com/search-engine-optimization-ideas-for-blogs/</guid>
		<description><![CDATA[Blogs, first known as web logs, were developed for web masters to document alterations they instigated to web sites. However, blogs have evolved into entities, specialized web sites in their own right. Blogs can be used as an on line diary or even be used for SEO (search engine optimization) reasons to support a web site.]]></description>
			<content:encoded><![CDATA[<p>Blogs, first known as web logs, were developed for web masters to document alterations they instigated to web sites. However, blogs have evolved into entities, specialized web sites in their own right. Blogs can be used as an on line diary or even be used for SEO (search engine optimization) reasons to support a web site.</p>
<p>Blogs can either be written by only its owner or members might be able to post entries too. These external posts can be posted automatically or they can be kept to be checked by an administrator first before being posted. Blogs are well-liked by search engines because they tend to be &#8216;current&#8217;, that is, updated often, whereas web sites frequently lay unchanged for months. In other words they are &#8216;static&#8217;.</p>
<p>However, there are a couple of methods that you can give your blog a helping hand to climb in the search engines&#8217; rankings. Let us take a look at some of these SEO pointers below:</p>
<p>A blog ought to be themed. That is it should focus on a target audience, a niche, and not wander off that topic. You want to build up a focused readership of surfers who are interested in one small topic, like flying petrol-powered model aircraft.</p>
<p>A themed blog will have a high density of keywords that the search engines consider to be related or on-topic. This will help your blog rise in the rankings &#8211; it is an organic, that is, not forced, kind of SEO.</p>
<p>In common with web site SEO, the blog ought to have a name that reflects what it is about. Resist the temptation to call a blog on cooking cakes after yourself or &#8216;fat and fruity&#8217; or something daft like that. A blog on cooking cakes should have the words &#8216;cooking cakes&#8217; in the title or URL.</p>
<p>In order to do this properly, you will require to pay for the blog&#8217;s domain name and host it yourself. If you go the cheap option and use a free blogging site like Google&#8217;s Blogger, choose your blog&#8217;s name carefully and strive to have it categorized exactly.</p>
<p>The titles of your posts should also be chosen carefully to mirror the content of that article because each piece will almost certainly be a page in the blog, so its title becomes part of its URL</p>
<p>Be certain that your blog pings (that is &#8216;tells&#8217;) the blog registers after every post. This builds links back to your blog and search engines rank blogs and web sites by the number of links pointing back to it.</p>
<p>Getting these links or backlinks should become your foremost priority after posting an piece a day. Getting backlinks is a enormous subject all on its own, but two simple ways are to make a signature file (sigfile) with a link to your blog.</p>
<p>Add this sigfile to the foot of every email you send out and join forums and blogs which are on the same topic as your blog. Post to those places and make sure that your sigfile is appended to every post.</p>
<p>Owen Jones, the writer of this piece, writes on a number of subjects, but is now concerned with whether <a href="http://plr-articles.the-real-way.com/do-sitemaps-give-websites-a-boost.html">sitemaps give websites a boost</a>. If you would like to know more, please visit our web site at <a href="http://plr-articles.the-real-way.com">PLR Articles</a></p>
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		<title>The Importance Of Link Building to Improve Your SEO</title>
		<link>http://www.risk-experts.com/the-importance-of-link-building-to-improve-your-seo/</link>
		<comments>http://www.risk-experts.com/the-importance-of-link-building-to-improve-your-seo/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 15:50:52 +0000</pubDate>
		<dc:creator>Louke John</dc:creator>
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		<description><![CDATA[You can improve your Google rankings if you build links the smart way. This has been a fact for a while now and its a lot more so with the recent Google Panda update which affected even a few high profile websites. With regards to ranking in Google link building is nothing new. In fact this strategy was in existence even before other SEO strategies. Quality inbound links had been the first "search engine" - good sites with high-quality content spread by word of mouth. Google as well as other search engines rely on the quality and quantity of inbound links when they decide which websites to display in their results. Listed below are reasons why you need to include link building as an element of your strategy if you're planning to enhance your ranking in the search engines.]]></description>
			<content:encoded><![CDATA[<p>You can improve your Google rankings if you build links the smart way. This has been a fact for a while now and its a lot more so with the recent Google Panda update which affected even a few high profile websites. With regards to ranking in Google link building is nothing new. In fact this strategy was in existence even before other SEO strategies. Quality inbound links had been the first &#8220;search engine&#8221; &#8211; good sites with high-quality content spread by word of mouth. Google as well as other search engines rely on the quality and quantity of inbound links when they decide which websites to display in their results. Listed below are reasons why you need to include link building as an element of your strategy if you&#8217;re planning to enhance your ranking in the search engines.</p>
<p>How Inbound Links Enhance Google Rankings Think about the World Wide Web as a giant road map. Your website takes up a space on that map and the job of your search engine marketing strategy is to attract visitors to your little patch of land. In that scenario, inbound links fulfill the same purpose as road signs on the highway. They direct the way to your website, both for other people and for the Google spiders &#8211; the programs that crawl the web and index all the web pages they go to. Ideally, the more links &#8211; road signs &#8211; that point to your website, the better it is for your search engine ranking. Nevertheless, there are some issues with this scenario. It&#8217;s far too simple to exploit the part that links play in directing the search engine bots at your site to boost search engine ranking artificially. This is why a lot of search engines make use of an algorithm to determine what those links say about your site.</p>
<p>In a perfect world a lot of inboud links would mean that the content on your website has been useful to many visitors. Years ago the search engines determined that if people found your content and linked to it it has to show that there&#8217;s something there that&#8217;s worth reading. To make sure that the results which they present to individuals are relevant to their query the search engines determine how many links to your site are about the same thing. For instance if you search for scrapbooking, Google will verify how many sites link back to your site for scrapbooking before they exhibit the results.</p>
<p>Google also includes links to your website in their calculation of Page Rank, which establishes how high in the results page your website will be listed. The more relevant links pointing back to your website, the higher your page rank will probably be &#8211; and higher page rank is obviously better.</p>
<p>So you see if you need to enhance your search engine rankings you need to be smart about your link building. When you use link building along with other SEO strategies you&#8217;ll enhance your visibility in the search engines results and have a better possibility of a successful campaign and more profits for your business.</p>
<p>If your website needs some qualty boost in search engine rankings, you can use <a href="http://www.mandloys.com">link building services</a> to get better ranking. Visit my site to get the best <a href="http://www.mandloys.com">link building services</a> for sour site.</p>
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		<title>How To Find Music Production Jobs</title>
		<link>http://www.risk-experts.com/how-to-find-music-production-jobs/</link>
		<comments>http://www.risk-experts.com/how-to-find-music-production-jobs/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 11:52:02 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
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		<guid isPermaLink="false">http://www.risk-experts.com/how-to-find-music-production-jobs/</guid>
		<description><![CDATA[You would think that once you have your degree in Music Production you would be well on your way, would you not? But it does not normally work like that. It is false that procuring a degree makes acquiring a job easier, because there are more people going for jobs with degrees than ever before and we are in an era when every business is searching for savings. It is a fact though that you will not ge a decent career with prospects without a degree any more.]]></description>
			<content:encoded><![CDATA[<p>You would think that once you have your degree in Music Production you would be well on your way, would you not? But it does not normally work like that. It is false that procuring a degree makes acquiring a job easier, because there are more people going for jobs with degrees than ever before and we are in an era when every business is searching for savings. It is a fact though that you will not ge a decent career with prospects without a degree any more.</p>
<p>So, you have your degree in music production and firms are not falling over themselves to hire you, so what do you do now? Well, one of the things that you ought to do is put your creative talent to work to find ways to get a career in the music industry. Before we get onto the topic of looking for a career, there are a couple of items that you have to know about music companies.</p>
<p>Most young people fantasize of getting into the music industry and rubbing shoulders with stars even if they do not have any talent. Because of this the music industry as a whole hardly ever needs to advertise for vacant jobs although they may be required to by law in some countries.</p>
<p>They will just pay lip service to this law because it is daft, a pacifier and unenforcable. They will promote from within, use family and hire head-hunters, just like most firms do.</p>
<p>This means that it is at least as much who you know as what you know and this means networking. You will have to learn how to network to get yourself at least an interview. Endeavor to get in even if it means on the lowest rung of the ladder, as an intern.</p>
<p>The vast majority of companies that take interns fill vacant positions with the best and most eager interns. The drawback is that interns get paid very little if at all. But if government can get away with it so will industry.</p>
<p>The first step to take after procuring your degree is to study up on the job you would like and the firm you would like it with. You know how to do that. Learn as much about the job and the firm as you can. Then draw up a list of all the people you know who might be able to help you or vouch for you.</p>
<p>Teachers, lecturers, bands you roadied for, concerts you helped out on &#8211; anything &#8211; and get in touch with them. Ask if they know of anything going and get their permission to use their name in an interview or job application.</p>
<p>Send out resumes to the precise person by name who has the authority to hire or recommend you. This involves more study. This is a long shot because music production businesses are inundated with resumes, but follow yours up with a second letter and enclose a stamped self-addressed envelope. Send a third too, why not? Then begin following it up by email and phone.</p>
<p>Stay calm, be pleasant, but say that you would like a reply and if you have been rejected with reasons why so that you can remedy your short-comings. Strive to learn from set-backs and one day it will work out for you.</p>
<p>Owen Jones, the author of this piece, writes on a range of topics, but is currently concerned with <a href="http://bosedigitalradio.com/bose-new-wave-radio.html">Bose new wave radio</a>s. If you would like to kcurrently more, please visit our web site at <a href="http://bosedigitalradio.com">Bose Digital Radio</a>.</p>
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		<title>Boost Your Sales Over The Short Term</title>
		<link>http://www.risk-experts.com/boost-your-sales-over-the-short-term/</link>
		<comments>http://www.risk-experts.com/boost-your-sales-over-the-short-term/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 14:47:40 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
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		<guid isPermaLink="false">http://www.risk-experts.com/boost-your-sales-over-the-short-term/</guid>
		<description><![CDATA[There are fairly simple principles to follow if you want to boost sales. In fact, it is so simple that it is scarcely worth mentioning. The way to boost sales is to bring more people to see your product or an advert of your product.]]></description>
			<content:encoded><![CDATA[<p>There are fairly simple principles to follow if you want to boost sales. In fact, it is so simple that it is scarcely worth mentioning. The way to boost sales is to bring more people to see your product or an advert of your product.</p>
<p>If you can say that 5% of the population would like to buy your product, then to boost sales from 50 to 500, you simply have to get ten times as many people to notice you. Easy is it not?</p>
<p>The way the big professional firms accomplish that boost in viewers is to throw millions or even billions of dollars into an advertising budget and make use of nationwide or even worldwide marketing campaigns.</p>
<p>Assuming that you are not an owner of a firm that can afford to do this, the question is: how can you attract more visitors to your website?</p>
<p>I am assuming here that you already have a web site that converts traffic (in other words visitors) to sales at a certain rate, say 5%. So, how do you boost the number of visitors from 100 per day to 1,000 per day?</p>
<p>There are various ways of achieving this aim, but the exact technique varies depending on what you are selling. If you are selling a subscription or a high-cost service then you can afford to spend a bit more up front.</p>
<p>For instance, you could put an advert in the newsagent&#8217;s window or in classified ads giving your telephone number and convert the curious into clientele when they phone you.</p>
<p>You will learn how much you have to spend to get a certain number of interested probable clients and how many of these actually convert into customers. This is precious knowledge because it permits you to judge whether this type of advertising is correct for you and what your &#8216;bang per buck&#8217; is.</p>
<p>However, this hypothesis goes for all types of marketing and if you are like most Net sellers, you are working on a shoe string budget. Despite that, stick to first principles and keep as many statistics as you can think of. You might not know how to use those numbers so far, but something will occur to you.</p>
<p>As an instance, I record the details of the number of visitors to my web site each day and the number of clicks. That gives me an average: if a thousand visitors come to look, I make 80 sales. I also track the value of the sales and divide it by the clicks.</p>
<p>Then I know that, say, $240 worth of sales from 1,000 visitors equals an average of $3 a sale. Then I track the days of the week and by doing that I know that Saturday is more profitable than Wednesday.</p>
<p>The days can vary by as much as 25%, so if you have an advertising budget of say $100 a week, it is better to go all-in on Saturday than $15 a day over the whole week because the costs are the same but the revenue is not. In short, if you want to create money on line. study the market as you would off line and put your promoting dollars where they matter the most.</p>
<p>Owen Jones, the author of this piece, writes on a number of topics, but is now involved with <a href="http://salesforcetools.org/sales-force-automated-software.html">sales force automated software</a>. If you would to know more, please visit our web site at <a href="http://salesforcetools.org">Sales Force Tools</a></p>
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		<title>One Way Link Building &#8211; A How To Guide</title>
		<link>http://www.risk-experts.com/one-way-link-building-a-how-to-guide/</link>
		<comments>http://www.risk-experts.com/one-way-link-building-a-how-to-guide/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 11:14:57 +0000</pubDate>
		<dc:creator>Louke John</dc:creator>
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		<description><![CDATA[One way link building is a great way to enhance your site's dominance in the search engines causing a rise in authority and traffic for yourself. Google loves one way links especially, so let's check out a few easy ways to begin collecting one way links in this guide to link building.]]></description>
			<content:encoded><![CDATA[<p>One way link building is a great way to enhance your site&#8217;s dominance in the search engines causing a rise in authority and traffic for yourself. Google loves one way links especially, so let&#8217;s check out a few easy ways to begin collecting one way links in this guide to link building.</p>
<p>The first way to go about quality one way link building would be to create plain and simple good content. This may seem obvious and straightforward, but the simplest way to get people to link to your website is to is to produce excellent content. Creating good content over time confirms you as an authority in your niche so that people will frequently come to you for content.</p>
<p>Another way for developing one way links is via the use of link bait. Link bait is simply the development of content that&#8217;s so great that webmasters can&#8217;t help but provide a link to your content from their sites. Examples of this sort of content include humor hooks, helpful applications or programs or just plain ole good original content that&#8217;s unique to your site.</p>
<p>That part of the guide to link building focused on creating content so others would come to you for it. If you&#8217;d like to go out and get your own links, article directories are the first great source of one-way links I&#8217;ll address. Ezine itself is an example of an article directory which is perfect for getting link juice from. Just write an article and put a link within the resource box at the end directing back to your site. Just make sure the article directory offers DOfollow links as you&#8217;ll find some noteworthy ones out there which do not. That&#8217;s not to say that you need to ignore them totally, however, you must exclusively rely on them for traffic instead of link juice for your site.</p>
<p>You may also use social bookmarking as a way to bring in some link juice to your site. Again the do follow tags are important here but even though they don&#8217;t provide this you could utilize them for traffic generation. Take a moment to create really good content and disperse it to some leading social bookmarking sites to use as link bait so your content and links will go viral and get reshared again and again. Everyone should wish to accomplish this as it is a great way to get good link juice in addition to a ton of traffic to your website.</p>
<p>Trackbacks or pingbacks are special links usually from one blog to another and they&#8217;re created when one blogger links to the site of another blogger. It&#8217;s a way of acknowledging, thanking and acknowledging again the value of the content produced. If you publish a lot of excellent content to your site other webmasters will pick up on it and create trackbacks to your content. The result is going to be link juice and more traffic to your site.</p>
<p>If your website needs some qualty boost in search engine rankings, you can use <a href="http://www.mandloys.com">link building services</a> to get better ranking. Visit my site to get the best <a href="http://www.mandloys.com">link building services</a> for sour site.</p>
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		<title>Online Marketing &#8211; Six Most Powerful Strategies</title>
		<link>http://www.risk-experts.com/online-marketing-six-most-powerful-strategies/</link>
		<comments>http://www.risk-experts.com/online-marketing-six-most-powerful-strategies/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 11:11:44 +0000</pubDate>
		<dc:creator>Louke John</dc:creator>
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		<guid isPermaLink="false">http://www.risk-experts.com/online-marketing-six-most-powerful-strategies/</guid>
		<description><![CDATA[Many organisations have changed their emphasis to online marketing. This is the perfect course to take since many people carry out a lot of their activities on the web. The use of marketing strategies and advertising campaigns can really improve sales. Outlined below are a few online marketing strategies.]]></description>
			<content:encoded><![CDATA[<p>Many organisations have changed their emphasis to online marketing. This is the perfect course to take since many people carry out a lot of their activities on the web. The use of marketing strategies and advertising campaigns can really improve sales. Outlined below are a few online marketing strategies.</p>
<p>Search Engine Optimization</p>
<p>A very effective technique for online marketing, search engine optimization when done right will provide plenty of free traffic and will improve sales. If your site is properly optimized for your keywords and you use off site elements in conjunction with this it will be possible to get your website positioned well in the search engines. Every time a prospect searches for your keyword they&#8217;ll locate you if you are among the first results.</p>
<p>Forum Marketing</p>
<p>Another great technique for marketing, you do this by joining forums where you are allowed to place a website link in your signature. This will increase your backlinks as well as your traffic.</p>
<p>Link Exchange</p>
<p>With link exchanges you form a relationship with another webmaster where you get your link placed on their website in exchange for positioning their link on yours. For this to work you should preferably only exchange links with sites which have a similar interest to yours.</p>
<p>Email Marketing</p>
<p>You can use the power of email marketing to inform your current customers about your product and services. When you make use of email marketing you need to first get their permission to send them occasional updates. Make this happen by having them opt into your subscriber list so you are not charged with spamming.</p>
<p>Social Networking Sites</p>
<p>Many people use social networking sites. You can even use it for marketing purpose. Using it you could find new clients and have contact with them. Using social networking sites you can distribute information to whole world. I recommend using Facebook, MySpace and Twitter. Always update information about your product and special offers. It&#8217;s also possible to organize some kind of games, lottery. This can incorporate more new people or will help you to maintain current users.</p>
<p>Article writing</p>
<p>Although this might be the oldest strategy it is still probably the most effective that there is. The strategy is quite straightforward. You write good and enlightening articles and submit them to article directories. You must utilize the resource box to feature links back to your website. By doing this you receive credit for a backlink and increase your traffic at the same time.</p>
<p>If your website needs some qualty boost in search engine rankings, you can use <a href="http://www.mandloys.com">link building services</a> to get better ranking. Visit my site to get the best <a href="http://www.mandloys.com">link building services</a> for sour site.</p>
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		<title>Link Value and Link Building SEO</title>
		<link>http://www.risk-experts.com/link-value-and-link-building-seo/</link>
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		<pubDate>Mon, 13 Jun 2011 11:33:03 +0000</pubDate>
		<dc:creator>Louke John</dc:creator>
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		<description><![CDATA[Link-building SEO (Search Engine Optimization) provides two major uses: To boost traffic to a site and to enhance the website's position in search engines. Normally, the more incoming backlinks a website has, the higher it'll rank. Nevertheless, it's not all about the quantity of the incoming links, it's also very much about the quality of the incoming links. Dozens of weak backlinks usually don't equal to the value of one or two strong valuable links. Google and other search engines consider a website with numerous powerful incoming links to be important, and thus it's going to rank higher. So what determines the value of a backlink? There are a variety of elements.]]></description>
			<content:encoded><![CDATA[<p>Link-building SEO (Search Engine Optimization) provides two major uses: To boost traffic to a site and to enhance the website&#8217;s position in search engines. Normally, the more incoming backlinks a website has, the higher it&#8217;ll rank. Nevertheless, it&#8217;s not all about the quantity of the incoming links, it&#8217;s also very much about the quality of the incoming links. Dozens of weak backlinks usually don&#8217;t equal to the value of one or two strong valuable links. Google and other search engines consider a website with numerous powerful incoming links to be important, and thus it&#8217;s going to rank higher. So what determines the value of a backlink? There are a variety of elements.</p>
<p>1) Anchor text. This is the visible part of the link that a person sees when looking at the link. For instance if you examine a link for a car insurance website you may be forwarded to a place like progressive.com however the text that you observe in the link might be &#8220;auto insurance&#8221;. These types of links in which the anchor text is detailed is more beneficial compared to those with merely a simple URL link.</p>
<p>2) Page authority. Inserting your links on websites or web pages that have better worth in the eyes of the search engines is crucial. Links from .gov sites are usually much more favorable than acquiring links from a .com site that has not real authority.</p>
<p>3) Volume of links on the web page. You&#8217;re going to get more value for your link if you&#8217;re the only link on the webpage where you put the link. You will see it in numerical terms. On a page which has a value of 100 if you&#8217;re the only link you&#8217;ll receive 100% of the value but if your link is there with 20 other links then you will only get 5% value. 4) Domain age. The age of the domain the backlink is originating from may influence its value. Google and other search engines believe in older established websites more than new websites. 5) Relevancy. If you place your links on sites that feature a topic which is strongly related to your own the backlink will be a lot more valuable than placing your link on a site that is not related in any way. Google weighs the value of all incoming links to a website, link building SEO is about building links that work well together in concert around a common relevant theme.</p>
<p>There are of course other link building SEO factors which effect the value of a link, but these are some of the most important.</p>
<p>If your website needs some qualty boost in search engine rankings, you can use <a href="http://www.mandloys.com">link building services</a> to get better ranking. Visit my site to get the best <a href="http://www.mandloys.com">link building services</a> for sour site.</p>
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		<title>Can Sitemaps Really Give Websites A Boost?</title>
		<link>http://www.risk-experts.com/can-sitemaps-really-give-websites-a-boost/</link>
		<comments>http://www.risk-experts.com/can-sitemaps-really-give-websites-a-boost/#comments</comments>
		<pubDate>Sun, 12 Jun 2011 16:26:20 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
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		<description><![CDATA[If you want to sell anything on line or even merely make money from Adsense, you will have to make certain that your website is in the top five or six websites listed in a search using the keywords that you are specializing in.]]></description>
			<content:encoded><![CDATA[<p>If you want to sell anything on line or even merely make money from Adsense, you will have to make certain that your website is in the top five or six websites listed in a search using the keywords that you are specializing in.</p>
<p>For instance, if your website is involved with dog carts, you will want to be in the top six websites of the search results if anyone keys &#8216;dog carts&#8217; into Google.</p>
<p>The method of attaining this objective includes SEO (search engine optimization) techniques. There are many of these, in fact, there are hundreds or even thousands of books on the issue, so in this short article, I merely would like to look at one method that a great deal of newbies overlook.</p>
<p>Sitemaps. Do you use sitemaps to help promote your web site? If you are not then you are probably not earning much money on line. At a very rough guess, I should think that well over 75% of websites are not using sitemaps at all and half of the remainder are not using sitemaps to their full capability.</p>
<p>Let&#8217;s only talk of Google here, because it is the most used search engine by far and most of the others operate in the same manner anyway. Google uses robots, &#8216;bots or spiders to go out onto the web and track links automatically.</p>
<p>So, a spider (robots, bots and spiders are only different names for the same thing) goes out onto the Internet and hits a website. It crawls that website until it hits a link and then it records the link with Google and follows it. If that link is to another page on your website it remains on your website. If, however the link is to an external page (web site), it will go over there.</p>
<p>Now, as a website owner, you want your web site crawled as soon and as thoroughly as possible, so that when someone searches on your keywords, Google knows that you have a relevant website. If the spiders keep walking off your site to go somewhere else, they will have to come back very, very frequently to crawl all your site.</p>
<p>This is bad news. You want to hold a spider, once you have been lucky enough to catch one, for as long as you can. Think of money spiders, because that is what they are.</p>
<p>So, in order to keep the spider crawling around your website, give it links to follow. I give my arachnoid visitors at least two sitemaps to follow and no external links, unless it is to another of my own websites.</p>
<p>I draw up an alphabetical sitemap and a sitemap based on the nav bar and then I submit my site to Google Analytics so that Google sends a spider straight to my site, which means that I do not have to wait for a money spider to happen upon my web site.</p>
<p>Always, always put a sitemap on your nav bar. It is not there for human visitors, it is there for the spiders to crawl down through ensuring that your site is spidered more quickly.</p>
<p>Owen Jones, the writer of this article, writes on several topics, but is now concerned with the <a href="http://plr-articles.the-real-way.com/seo-content.html">SEO Content</a>. If you want to know more, please visit our website at <a href="http://plr-articles.the-real-way.com">PLR Articles</a></p>
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		<title>Top 5 Strategies To Market Your Site Online Social Media</title>
		<link>http://www.risk-experts.com/top-5-strategies-to-market-your-site-online-social-media/</link>
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		<pubDate>Sun, 12 Jun 2011 14:27:08 +0000</pubDate>
		<dc:creator>Louke John</dc:creator>
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		<description><![CDATA[Social media is fast becoming the number one resource for getting information and in many ways it's already replacing conventional media. Social media may be used in several ways to market online one of them being the use of social media. It's possible to find niche markets on social sites like facebook.com, twitter.com and linkedIn.com. Having said that the use of social media calls for some skill and determination for it to work well. Using this type of media the main objective should be on interaction instead of the outright promotion of a product or service.]]></description>
			<content:encoded><![CDATA[<p>Social media is fast becoming the number one resource for getting information and in many ways it&#8217;s already replacing conventional media. Social media may be used in several ways to market online one of them being the use of social media. It&#8217;s possible to find niche markets on social sites like facebook.com, twitter.com and linkedIn.com. Having said that the use of social media calls for some skill and determination for it to work well. Using this type of media the main objective should be on interaction instead of the outright promotion of a product or service.</p>
<p>Search Engines</p>
<p>Search engines are the go to place for consumers when they are searching for products and services. Because a lot of searchers usually find what they need within the first few results it&#8217;s important for businesses to ensure that their websites are listed at the top. This is done by means of search engine optimization to get ranked for their target keywords. Though it is not absolutely necessary a website is required in order that prospective buyers can get additional information about the services offered.</p>
<p>Article Marketing</p>
<p>Article marketing is the use of articles to promote a business or service. This is an important in most cases effective online marketing strategy because something (information) is being supplied for free. This calls for balance as it&#8217;s imperative that you share enough information to be helpful without divulging everything so that the reader is no longer interested in clicking on the link to the author&#8217;s site. The resource box will come in really invaluable here.</p>
<p>Paid Advertising</p>
<p>Paid advertising is the model that many businesses prefer in their online marketing strategy. It could come in the form of directly contacting a high traffic site that offers paid advertising or employing a paid advertising program like Google AdWords or Facebook Ads. These programs normally charge on a Pay Per Click (PPC) basis though there are other variations.</p>
<p>Email Marketing</p>
<p>Email marketing is among the most reliable strategies. The objective of the other strategies are to generally get prospective clients to purchase the goods or services which are being offered. Email marketing is important because whenever a prospective client is interested enough to sign up for alert and information, a repeat customer is born.</p>
<p>If you use these online marketing strategies in conjunction with one another you will substantially enhance your chances of success. Although you will get great results by using them separately if you combine two or more in a unique campaign you can more than multiply your outcomes.</p>
<p>If your website needs some qualty boost in search engine rankings, you can use <a href="http://www.mandloys.com">link building services</a> to get better ranking. Visit my site to get the best <a href="http://www.mandloys.com">link building services</a> for sour site.</p>
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		<title>Boost Your Business Sales With Blogging</title>
		<link>http://www.risk-experts.com/boost-your-business-sales-with-blogging/</link>
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		<pubDate>Sat, 11 Jun 2011 14:37:11 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
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		<description><![CDATA[A business blog, in the right hands, is a very powerful marketing tool. It is flexible, it can be used to express any views you like, it can reach a worldwide audience and it can help you compile a mailing list of people who are interested in your business and its products - all for the sake of composing a couple of articles a week or a month.]]></description>
			<content:encoded><![CDATA[<p>A business blog, in the right hands, is a very powerful marketing tool. It is flexible, it can be used to express any views you like, it can reach a worldwide audience and it can help you compile a mailing list of people who are interested in your business and its products &#8211; all for the sake of composing a couple of articles a week or a month.</p>
<p>The difficulty with any web site, and a blog is merely a specialized kind of website, is marketing it. It should not be a problem for any business to come up with pieces and information related to the business and its products. We will come back to advertising your business blog later in this article.</p>
<p>As the number of visitors reading your blog grows, you will have to become aware of what form of information you give them. It is better to be more than less open. You should use your blog to produce customer loyalty and this is most easily gained if people think that they can trust you. You ought to be honest to gain peoples&#8217; trust.</p>
<p>Request feedback on your products and your service. This a great free manner of learning your shortcomings, otherwise you would have to commission a survey. Request of your readers to leave comments and delegate someone to read and reply to each comment</p>
<p>Think of your blog as your firm&#8217;s booth at the biggest and longest lasting exposition that it will ever appear in. Attempt to make every piece helpful to the reader by supplying some little known details or facts on your products or related items.</p>
<p>For instance, if your firm makes crampons for climbing, write about the latest mountaineering expeditions. If you sell tropical fish, write about which fish can happily live together.</p>
<p>You will need to tell visitors that you have a blog. There are several decent methods to promote a website or a blog. One of the best methods is &#8230; writing pieces. So, you could write articles about composing pieces like I am doing now, or probably better still, publish the pieces that you write for your blog as independent, stand-alone articles in article directories with your blog URL at the bottom of the article.</p>
<p>These pieces will be picked up by web site authors if they are interesting enough. This will give you back links to your website, the number of which Google uses to judge how well-liked your web site is and this determines your rank in their search engine. Because Google is by far the most well-liked search engine in the world, it is crucial to rank at the top in Google.</p>
<p>Add an RSS button to your blog and then people can have your posts sent to their inbox without having to check whether you have updated your blog. This is useful for the blog because no post will be missed by those who have picked up your RSS feed.</p>
<p>You can learn how to create a business blog by visiting web sites that teach the subject. They are usually free so you do not have much to lose.</p>
<p>If you are keen on trying <a href="http://blogging.the-real-way.com/business-blogging.html">Business Blogging</a>, just go to our website on <a href="http://blogging.the-real-way.com">Blogging For Beginners</a>.</p>
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		<title>The significance of Backlink Building in SEO</title>
		<link>http://www.risk-experts.com/the-significance-of-backlink-building-in-seo/</link>
		<comments>http://www.risk-experts.com/the-significance-of-backlink-building-in-seo/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 08:25:51 +0000</pubDate>
		<dc:creator>Louke John</dc:creator>
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		<description><![CDATA[In order for your search engine optimization initiatives to achieve success you need to include an meaningful link building tactic. Truth be told if you'd like to operate a successful business online you must use link building to boost your SEO efforts. Employing proper keyword research and composing quality content for your site are both powerful strategies to arrive at the top of search engines but there are many approaches to ensure that you get the page rank that you desire.]]></description>
			<content:encoded><![CDATA[<p>In order for your search engine optimization initiatives to achieve success you need to include an meaningful link building tactic. Truth be told if you&#8217;d like to operate a successful business online you must use link building to boost your SEO efforts. Employing proper keyword research and composing quality content for your site are both powerful strategies to arrive at the top of search engines but there are many approaches to ensure that you get the page rank that you desire.</p>
<p>Link building is a method by which you build backlinks to your website so that it could be better indexed in major search engines, including Google and Yahoo. The more backlinks you&#8217;ve got, the more traffic your site generates. Building links plays an important role in your SEO campaign and in the presence of your website. This, however, depends upon the website or the directory where you have submitted your links.</p>
<p>Links that are published on authority or credible directories generally have a greater value than those which are published on regular blogs and websites. In the same manner, links which are published on related sites are more inclined to be identified by search engines. While link building might seem easy it&#8217;s not and the difficulty really lies in the fact that the search engines avoid links which are created artificially. They are more likely to recognize links placed on sites which are recognized authorities in their field. You need to know that search engines know the distinction between forum signatures or blog comments and a website link in an article.</p>
<p>Building your links is also a continuous and a time-consuming process and needs your constant attention and supervision. In fact, many choose to outsource this important aspect of SEO so they can better focus on other critical functions of their businesses. Meanwhile, bloggers or webmasters who don&#8217;t outsource to a link builder find forum signatures and blog commenting as the easiest ways to build links. These techniques, however, isn&#8217;t as effective as the techniques that SEO companies provide.</p>
<p>Good SEO companies understand how essential link building in SEO campaign is. Constructing your backlinks means improving your presence online and making your site more valuable to many internet users. Outsource your campaign to respected SEO companies, allow them to handle those time consuming and tedious tasks. This gives you time to focus more on your business.</p>
<p>If your website needs some qualty boost in search engine rankings, you can use <a href="http://www.mandloys.com">link building services</a> to get better ranking. Visit my site to get the best <a href="http://www.mandloys.com">link building services</a> for sour site.</p>
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		<title>The Fundamentals Of Search Engine Optimization</title>
		<link>http://www.risk-experts.com/the-fundamentals-of-search-engine-optimization/</link>
		<comments>http://www.risk-experts.com/the-fundamentals-of-search-engine-optimization/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 13:44:54 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
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		<description><![CDATA[Every company should have a web site to promote its capabilities. This is no longer a luxury, if you do not have a web site, your competitors almost certainly will and you will lose out to them. For numerous companies, the web site is their main form of advertising and for others, it is their only kind of promotion.]]></description>
			<content:encoded><![CDATA[<p>Every company should have a web site to promote its capabilities. This is no longer a luxury, if you do not have a web site, your competitors almost certainly will and you will lose out to them. For numerous companies, the web site is their main form of advertising and for others, it is their only kind of promotion.</p>
<p>However, in order to create a web site work for you, you or your web master will have to use SEO (search engine optimization) techniques. If you do not know what SEO techniques are available, it is time to learn. It is simply not enough anymore to only create a site and put it up on the Internet.</p>
<p>So, the first thing that the owner of a web site wants is visitors. Without lots of visitors the site is useless. Most visitors come to a web site after having used a key phrase in a search engine. Therefore, you need to get into a search engine&#8217;s listings. Not just that, but you ought to try to be on the first page of Google for your keywords. because most surfers do not look on the second page or any of the others.</p>
<p>It is the application of search engine optimization techniques that will assist your site float to the top of Google&#8217;s listings for your chosen keywords. Here are some of the methods of SEO that have proven to be effective.</p>
<p>If your URL is pertinent to your firm&#8217;s name, then go with it, but if the name is not related get one that is. However, keep in mind that the overwhelming majority of con sites are new (-ish), because they are closed down after a time and spring up aftrerwards in a new guise. Therefore, longetivity will help your site rise in the rankings.</p>
<p>Compose informational web pages and post them to your site. Be certain that these pieces have lots of relevant keywords to do with what your business does.Write helpful articles and people will come for solutions to their worries. The articles and the keywords will give the search engines something to categorize your site by.</p>
<p>Then compose articles that are loosely based on your business but put your by-line including a link to your web site on the bottom. Post these articles to article databases so that web masters of blogs and newsletters can use them in their publications. This will give you free backlinks.</p>
<p>Backlinks are search engines&#8217; way of judging a site&#8217;s popularity. Search engines rank sites by their popularity so backlinks are important to a site&#8217;s success. The backlink also has to be centered on the correct words. For example, if you are a builder, your web site should be advertised with links including the word &#8216;builder&#8217; rather than &#8216;bricks&#8217; or &#8216;blocks&#8217;.</p>
<p>In fact, the keywords that you would like to become ranked for should be selected rather carefully. Think of which words your clients are likely to use whilst they are searching for the services that your firm has to offer.</p>
<p>Owen Jones, the author of this piece, writes on a number of topics, but is now concerned with <a href="http://plr-articles.the-real-way.com/long-tail-keyword-selection-and-seo.html">Long-Tail Keyword Selection And SEO</a>. If you want to know more, please visit our web site at <a href="http://plr-articles.the-real-way.com">PLR Articles</a></p>
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		<title>How To Make Money From A Web Site</title>
		<link>http://www.risk-experts.com/how-to-make-money-from-a-web-site/</link>
		<comments>http://www.risk-experts.com/how-to-make-money-from-a-web-site/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 16:50:57 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[webmasters]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/how-to-make-money-from-a-web-site/</guid>
		<description><![CDATA[Earning money from ecommerce is not as easy as it used to be because of the colossal amount of competition. Therefore, you have to use every trick in the book to produce multiple earning streams from your web site and you have to give (potential) customers a reason to go to your web site.]]></description>
			<content:encoded><![CDATA[<p>Earning money from ecommerce is not as easy as it used to be because of the colossal amount of competition. Therefore, you have to use every trick in the book to produce multiple earning streams from your web site and you have to give (potential) customers a reason to go to your web site.</p>
<p>There are many kinds of web sites possible, but I find that specialized niche sites are the simplest to monetize. So, rather than writing on &#8216;gardening&#8217;, write on &#8216;orchids&#8217; and better still would be &#8216;orchids from Thailand&#8217; or even &#8216;orchids native to northern Thailand&#8217;.</p>
<p>Taking this example, you should know something about the subject or at least have an interest in the subject. If you do not have enough knowledge to compose at least five web pages, you need to do some research.</p>
<p>First, design and create your web site, then write your front or home page. This page can either be a &#8216;welcome to our web site on Thai orchids from northern Thailand&#8217; sort of page or you can just jump straight in to the subject or you could write a short welcoming paragraph and the rest of the page giving an introduction to the subject matter of the site.</p>
<p>Then create a couple more web pages and see which way the site is trending, because this can affect the sort of marketing you use. The next thing you require is a couple of suppliers. For this sort something like &#8216;suppliers of Thai orchids affiliate program&#8217; into Google and see what pops up. (I just checked Thai orchids and there are Thai suppliers).</p>
<p>Sign up as an affiliate or ask them to make you an agent. Most of the suppliers of various items have their own banners and photos (called &#8216;creatives&#8217;) for their affiliates to use. Choose adverts that fit in with the style of your site and insert them at appropriate points in the actual body text. Have the text wrap about the advert creatives so that they cannot be missed.</p>
<p>Keep these adverts as relevant as you can to the issue matter. Then go to Google Adsense, open an account if you do not have one and follow the instructions to make adverts that fit in with the structure of your pages. There is loads of advice and theory on where to put what on Google&#8217;s Adsense site.</p>
<p>Scatter two or three of those around your site too. Then go to a more general gardening affiliate web site where they sell accessories and add a few adverts on flower pots, hanging baskets, gardening tools and that sort of thing. Also put a few ads about garden furniture.</p>
<p>If you are stuck for ideas on articles on Thai orchids write a few filler pieces on gardening tools and oak garden furniture too. Then you could look for publications on (Thai) orchids. Go to Amazon, open an account, and pick a couple of books on Thai orchids. Put their creatives on relevant pages and sell books. If you can find a magazine, become an affiliate and sell subscriptions.</p>
<p>And last but not least, have somewhere where people can join your newsletter. This way you construct a specialized list of gardeners who are interested in (Thai) orchids and you can send them not-to-be-missed special offers in your monthly newsletter.</p>
<p>Owen Jones, the autor of this piece, writes on many subjects, but is now involved with the <a href="http://plr-pieces.the-real-way.com/web-copywriting-services.html">web copywriting services</a>. If you would like to know more, please visit our website at <a href="http://plr-pieces.the-real-way.com">PLR pieces</a></p>
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		<title>Earning Profits By Selling Antiques On Ebay</title>
		<link>http://www.risk-experts.com/earning-profits-by-selling-antiques-on-ebay/</link>
		<comments>http://www.risk-experts.com/earning-profits-by-selling-antiques-on-ebay/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 15:17:49 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[antiques]]></category>
		<category><![CDATA[auctions]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[collectables]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[hobbies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[trading]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/earning-profits-by-selling-antiques-on-ebay/</guid>
		<description><![CDATA[The selling of antiques on eBay has a confusing reputation. Most people say that it is very problematic to sell for the price that the item deserves, but those that do make money at it say that you merely have to know what you are doing. So what are the tricks and pointers to earning money by selling antiques on eBay?]]></description>
			<content:encoded><![CDATA[<p>The selling of antiques on eBay has a confusing reputation. Most people say that it is very problematic to sell for the price that the item deserves, but those that do make money at it say that you merely have to know what you are doing. So what are the tricks and pointers to earning money by selling antiques on eBay?</p>
<p>This first thing to realize concerning selling antiques on eBay is that the sale of antiques can take a fairly long time. Individuals generally go to eBay for a quick fix to a problem &#8211; a lack of something.</p>
<p>Antiques do not actually fit into this bracket. Another group of individuals do go there for collectibles, but they are usually cheap(ish) modern collectibles like Barbie dolls.</p>
<p>eBay does not have the reputation for selling antiques so those that are keen on in antiques do not go there for that, although they do go there. There is also a great danger of forgeries and imitations.</p>
<p>This means that selling antiques on eBay is a bit hit and miss, so you have to give an article time to sell. There is a time delay on selling antiques on eBay and you have to take this into account.</p>
<p>If you want to sell antiques through eBay&#8217;s auctions, it may be better for you to sell cheap collectibles as well as antiques. This will supply you with a cash flow until your antiques start selling and providing a monthly wage for you.</p>
<p>Be prepared to put a reserve ticket on your items and them have to relist them if they do not sell the first time up. Another good tactic is to position the things in the longest action possible, but permit someone to purchase them from you at your reserve price before the auction finishes.</p>
<p>When you list your items, be certain that you sound like an expert. Do not be tempted to dumb down your language, because you want to show that you are a significant collector or / and dealer.</p>
<p>Traders are more likely to purchase antiques off you if you sound the part, otherwise you may come over as a chancer. Therefore, if you are selling antique telephones, learn the terminology of antique telephones and use it in your advertisements.</p>
<p>Sell antiques that have mass appeal. The chances of you selling an expensive niche market antique on eBay are very small, which means that you would be paying over and over again for relisting the article. This will obviously nibble away at your profits.</p>
<p>Therefore, in summary, attempt to sell antiques with &#8216;mass market&#8217; appeal. Articles that sell well are antique dolls, games and clothes; old coins and stamps and antique domestic items like old telephones. However, you have to be prepared to wait for your sale and relist your item once or twice.</p>
<p>Owen Jones, the writer of this piece, writes on a variety of subjects, but is now involved with looking for <a href="http://familyplansforcellphones.com/old-fashioned-telephones.html">old fashioned telephones</a>. If you want to know more, please visit our web site at <a href="http://familyplansforcellphones.com">Family Plans For Cell Phones</a>.</p>
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		<title>The Main Kinds Of Affiliate Marketing</title>
		<link>http://www.risk-experts.com/the-main-kinds-of-affiliate-marketing/</link>
		<comments>http://www.risk-experts.com/the-main-kinds-of-affiliate-marketing/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 16:23:19 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[home business]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/the-main-kinds-of-affiliate-marketing/</guid>
		<description><![CDATA[There are quite a few different forms of affiliate marketing. Some of them have become obsolete and others have never been so popular. In this piece we will be taking a look at some of the better forms of affiliate advertising.]]></description>
			<content:encoded><![CDATA[<p>There are quite a few different forms of affiliate marketing. Some of them have become obsolete and others have never been so popular. In this piece we will be taking a look at some of the better forms of affiliate advertising.</p>
<p>One of the reasons for the continued popularity of affiliate marketing is that it is cheap to set up a website that could create money. Not just that, but it is possible to earn a few dollars a day without much effort and individuals have to work twelve hours a day at a hard job for that much. The Net can double their money on a set-and-forget basis.</p>
<p>Merchants are also keen on affiliate marketing because the structures for implementing affiliate marketing are beneficial to the retailer, because the seller only has to pay a commission on each sale &#8211; there is no gratitude for fruitless hard effort.</p>
<p>Having said that, there are ways for the affiliate promoting hopeful to make money, but it necessitates self-discipline. There is a tendency for affiliate marketers to cram as many selling tools &#8211; that is, banners &#8211; on to each page as possible in the hope that something will please someone.</p>
<p>This is, in fact, the worst tactic possible. A web page should be targeted. If the campaign is attempting to sell goldfish, that ought to be the only advertisement on the page. As soon as the page begins making money, then you can add adverts for goldfish bowls and goldfish food, but not before.</p>
<p>And definitely do not try to sell &#8216;pet food&#8217; in the hope of getting at least one sale! There is time for all that later. In the beginning, focus is the watchword. Choose your niche carefully and then have the courage of your convictions to stick with it.</p>
<p>Nowadays there are basically just two forms of affiliate marketing. They are PPC (pay-per-click) and PPP (pay-per-performance). PPC is very simple to set up and PPP a little more harder, but it can produce higher rewards per click.</p>
<p>PPC is Google&#8217;s preferred method of marketing, but there are several other companies that support PPC as well. Google&#8217;s Adsense is the biggest network of PPC advertisers. It is very easy to set up because it is automatic.</p>
<p>If you want to earn money from PPC, you have to build a website that is weighty on content &#8211; that is, there are helpful pieces on subjects that individuals want to find out about. As the web master, you then insert a small piece of code which Google (or one of the other PPC merchants) gives you, and adverts will show up in that location.</p>
<p>Not any old adverts though. The software will scan the surrounding text for keywords and then match them up to keywords that advertisers have purchased. The result is that a web site that has enabled PPC will have adverts that are relevant to its content and, hopefully, its visitors. If you have a website on tropical fish, then the adverts will be about tropical fish and accessories.</p>
<p>PPP or pay-per-performance is harder to set up only because the web master has to go and find advertisers in the same niche; then ask for an account and then claim their rewards. Having said that, a web master can earn more for one PPP click than a whole days worth of PPC clicks.</p>
<p>PPP can include a number of types of actions &#8211; the &#8216;performance&#8217; part though by and large equals a sale. Getting a sale is much more difficult than procuring someone to check out an offer (PPC). Another benefit of PPP is that you can build a downline.</p>
<p>Are you interested in <a href="http://internet-business.the-real-way.com/Modern-Affiliate-Marketing.html">Modern Affiliate Marketing</a>? If so, you have to publish articles, so you ought to read about automated publishing on this site <a href="http://internet-business.the-real-way.com/">Internet Marketing</a></p>
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		<title>Auction Sales</title>
		<link>http://www.risk-experts.com/auction-sales/</link>
		<comments>http://www.risk-experts.com/auction-sales/#comments</comments>
		<pubDate>Sun, 05 Jun 2011 16:16:52 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[auctions]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[site promotion]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[traffic generation]]></category>
		<category><![CDATA[web site]]></category>

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		<description><![CDATA[Auction sales are helpful for all types of items, but there is a need for caution, because you will not have sight of the item itself. This need not become a difficulty if you are buying something like bedding or dog's food, but it can be important if you are purchasing collectibles where condition is of prime importance.]]></description>
			<content:encoded><![CDATA[<p>Auction sales are helpful for all types of items, but there is a need for caution, because you will not have sight of the item itself. This need not become a difficulty if you are buying something like bedding or dog&#8217;s food, but it can be important if you are purchasing collectibles where condition is of prime importance.</p>
<p>For instance, the condition of stamps and coins governs the object&#8217;s value within the limits of the year&#8217;s or issue&#8217;s minimum and maximum catalogue values. However, you only see a picture and it could be of another coin or stamp &#8211; what you receive in the post might be a different kettle of fish.</p>
<p>In this piece we will look at the most serious pros and cons of auction sales. First, the advantages:</p>
<p>Auction sales can be traced from the opening auction bid to the end and you can choose how much you are prepared to pay over a fairly long period of time &#8211; days or weeks rather than minutes at an off line auction. You still have information at hand like minimum sale cost. This gives you plenty of time to weigh up alternative sales options.</p>
<p>There is a chance that you can purchase items at well under market value. For example, many items do not have a reserve price, so if the device is not in demand among many people, you may get it very cheaply. Also, if the minimum cost is not met, it is worth getting in touch with the seller and offering a little more for a private sale.</p>
<p>If you go through a trustworthy on line auction site, you will be covered against fraud. If the item you receive is below par for the description of it on the website, you have a very good opportunity of getting your money back either from the dealer, the auction site or your credit card firm &#8211; three layers of protection.</p>
<p>However, there are disadvantages too. These are the ones that most bidders think are the most serious:</p>
<p>You are buying sight-unseen, so there is a greater chance of fraud, but as we said above, the auction site and your credit card company do have a degree of liability, so please check what that is before you go bidding (or even shopping) on line.</p>
<p>Check the postage and packing charges. This is a favourite way of bumping up the minimum charge for something. For example, a set of batteries might not have a reserve and you may be happy to buy them for a dollar, but if the postage is ten dollars, you have been had.</p>
<p>Another favourite rip-off is selling fakes. You might think that you are bidding for genuine Gucci sunglasses, but really the chances are that they will be cheap Chinese fakes worth a tenth of what you paid. Would you really know the difference? Honestly?</p>
<p>You can get a bargain on an auction web site, but bear in mind that there are a great deal of hungry people out there who are willing to lie to earn a couple of dollars and that does not even include the professional liars and thieves.</p>
<p>Owen Jones, the author of this article, writes on a number of topics, but is now involved with <a href="http://salesforcetools.org/sales-force-automation-software.html">sales force automation software</a>. If you would to know more, please visit our web site at <a href="http://salesforcetools.org">Sales Force Tools</a></p>
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		<title>SEO Copywriting Service Companies</title>
		<link>http://www.risk-experts.com/seo-copywriting-service-companies/</link>
		<comments>http://www.risk-experts.com/seo-copywriting-service-companies/#comments</comments>
		<pubDate>Sat, 14 May 2011 16:29:32 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[site promotion]]></category>
		<category><![CDATA[traffic generation]]></category>
		<category><![CDATA[web design]]></category>

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		<description><![CDATA[SEO copywriting services are provided by companies or people who will either write pieces of writing to order or will allow you, for a fee, to re-use and rewrite articles that they have written beforehand. Some of these businesses are fantastic, but most of them are worse than bad.]]></description>
			<content:encoded><![CDATA[<p>SEO copywriting services are provided by companies or people who will either write pieces of writing to order or will allow you, for a fee, to re-use and rewrite articles that they have written beforehand. Some of these businesses are fantastic, but most of them are worse than bad.</p>
<p>Some of the articles that these firms sell are so bad that it would have been easier to write the pieces from fresh rather than rewrite the gibberish that they put up for sale.</p>
<p>The difficulty when you are looking for SEO copywriting services is that most webmasters who require these services are working alone and often those who do know a decent company offering SEO copywriting services would prefer to keep the knowledge to themselves.</p>
<p>Asking in a forum is virtually useless, because there are too many members who do not know but have to say something and there are others who would not know a good article if they read one.</p>
<p>Therefore, the best advice is to be vary wary before you listen to advice and be very, very wary before you part with any money. There are different levels that these businesses work on, so it also depends what you need.</p>
<p>Do you want a firm to supply SEO copywriting services in toto &#8211; that is, do you need them to write the pieces and advertise your company for you or do you need to buy pieces from them and promote your own web site yourself?</p>
<p>The first choice is costly, but there are two degrees of the second option: first, if you purchase original pieces, you will have the same problems mentioned above, but if you buy PLR pieces (private label rights), you ought to rewrite them a little anyway in order to render them unique. This is an simple and far less costly quest.</p>
<p>Let&#8217;s begin with the top end of the market. if you would like someone to take over marketing your company on the Net, then you need to be certain that that firm understands the business that you are in. For instance, would a firm that has had success promoting a garden centre be able to promote a butcher&#8217;s?</p>
<p>Therefore, you need to see examples of the businesses that they have run successful campaigns for in the past and you ought to look at their web site and even contact the firm to see if there were any worries. A bona fide SEO copywriting services firm will be glad to show you these details, because they will be proud of their repute.</p>
<p>If you merely want someone to compose original pieces for you, you can afford to be a great deal less curious. All you require to know in this example is the details of the guarantee. If there is no warranty that you will like the articles, then go elsewhere.</p>
<p>If you are prepared to do a little rewriting of the articles that you have bought, you can render them your own. This is the route that most people using SEO copywriting services take to add content to their web sites or use as pieces to advertise them.</p>
<p>Owen Jones, the writer of this piece, writes on a number of topics, but is now concerned with the <a href="http://plr-pieces.the-real-way.com/seo-content.html">SEO Content</a>. If you want to know more, please visit our website at <a href="http://plr-pieces.the-real-way.com">PLR pieces</a></p>
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		<title>Getting More Backlinks And SEO Part One</title>
		<link>http://www.risk-experts.com/getting-more-backlinks-and-seo-part-one/</link>
		<comments>http://www.risk-experts.com/getting-more-backlinks-and-seo-part-one/#comments</comments>
		<pubDate>Thu, 12 May 2011 15:54:00 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[site promotion]]></category>
		<category><![CDATA[traffic generation]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/getting-more-backlinks-and-seo-part-one/</guid>
		<description><![CDATA[If you are at all serious about making money on line, then you should be concentrating a great deal of your effort on SEO and getting more backlinks. SEO is 'search engine optimization', but for those who are not sure what backlinks are, here is an explanation.]]></description>
			<content:encoded><![CDATA[<p>If you are at all serious about making money on line, then you should be concentrating a great deal of your effort on SEO and getting more backlinks. SEO is &#8216;search engine optimization&#8217;, but for those who are not sure what backlinks are, here is an explanation.</p>
<p>Backlinks are links from other websites back to your web site. Google and other search engines use the number of backlinks it can find to a website to judge how well-liked (and therefore how decent or and useful) it is. The most popular websites drift to the top of the search engine rankings.</p>
<p>However, there are two kinds of backlinks: reciprocated and unreciprocated backlinks. Reciprocated backlinks are those where Google finds a link from your website back to the other website, which it perceives as a one for one swap.</p>
<p>These links are deemed to be of less worth. Unreciprocated backlinks are perceived to be of high value because, Google reasons, you have to be so useful that webmasters will link to you for nothing.</p>
<p>I am certain that you appreciate that it is very important to get to the front page of Google&#8217;s search results for the keyword phrase that you would like to rank for, but perhaps you do not realize just how important it is.</p>
<p>On average, over 85% of surfers arrive at the website that they would like by looking for it on a search engine and most people use Google. Not just that, but most people do not look further than the first page of results and most of those do not even scroll down to check the others that they cannot see on the first page (below the fold).</p>
<p>It could be that the numbers 1-5 in the search results get 10 times more clicks than the numbers 6-10 (assuming 10 results per page) and 100 times more than anybody on page two. After page two, you can forget it to be honest.</p>
<p>Not just will your website get more clicks up on the top of the search results, but the people who click through to your site will be searching for what you have to sell, which results in more targeted visitors. If the product sells, the top three do very well indeed.</p>
<p>I will return to getting more backlinks later, because there are a few other little tweaks that you can check on to improve your search engine ranking (SEO). Firstly, make sure that the title of your web site is relevant to what you are using the site for.</p>
<p>For example, if you are selling T-shirts, it is better to call the site &#8220;Mike&#8217;s T-shirts&#8221; than &#8220;Mike&#8217;s Clothing&#8221;. There are other methods of linking websites, if you make a decision later to sell collared shirts or jumpers. Stay focused. Begin making money by selling T-shirts and then move on.</p>
<p>If you have a number of pages, be sure that the titles of each page are relevant too. Check the source code for every page as well and be sure that the META tags are relevant: that is, put at least six keywords in the keyword meta tag and put a relevant description in the description meta tag &#8211; again keep them targeted but do not repeat a keyword over three times per page.</p>
<p>Owen Jones, the writer of this article, writes on several topics, but is now concerned with the <a href="http://plr-articles.the-real-way.com/seo-content.html">SEO Content</a>. If you would like to know more, please go to our website at <a href="http://plr-articles.the-real-way.com">PLR Articles</a></p>
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		<title>A Beginner&#8217;s Guide To The Internet.</title>
		<link>http://www.risk-experts.com/a-beginners-guide-to-the-internet/</link>
		<comments>http://www.risk-experts.com/a-beginners-guide-to-the-internet/#comments</comments>
		<pubDate>Thu, 12 May 2011 14:03:42 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[personal finance]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/a-beginners-guide-to-the-internet/</guid>
		<description><![CDATA[There is such a colossal range of choice when it comes to the Internet that it can be really bewildering. The purpose of this guide is to make the process of setting yourself up online easier.]]></description>
			<content:encoded><![CDATA[<p>There is such a colossal range of choice when it comes to the Internet that it can be really bewildering. The purpose of this guide is to make the process of setting yourself up online easier.</p>
<p>I have been on the Internet since 1988 (with a 2Kb modem in those days) and have used dial-up telephone line connections, high-speed broadband and satellite links.</p>
<p>At whatever point you are thinking about entering the Internet market, you will need an Internet Service Provider (ISP). You may just want to surf the Internet and swap emails or you may want your own website as well. Let us talk about these in turn.</p>
<p>The most common form of UK net access at the moment is high-speed broadband, whether it comes from a cable provider or a telephone line, usually provided by BT. If you are still using a dial-up 56 Kb connection, you have a magnificent experience in store for you.</p>
<p>If you are thinking about going online for the first time, don&#8217;t give dial-up a second thought &#8211; it is painfully slow, when you have experienced high-speed broadband.</p>
<p>If you have a cable TV provider, you will almost certainly find it easier to get your connection from your existing supplier, otherwise I suggest going with BT Broadband.</p>
<p>BT has plenty of experience, a long-standing good record and are very reasonable as well these days. You can read an piece on broadband Net access by clicking through to BT&#8217;s web site.</p>
<p>Most ISP&#8217;s will allow you a few email addresses and a limited amount of their disk space to host a personal web site. This might be sufficient for some people, but these days, with lower prices and higher individuality required, I think that most individuals would prefer a more personal web site and the personal email addresses that go with it.</p>
<p>For example: would you rather &#8216;be referred to as&#8217; (ie have an email address of): owen1954-8@ntlworld.com and a site address of http://ntlworld.com/owen1954-8/index.html or owen@amiabledragon.com and an address of http://amiabledragon.com ?</p>
<p>(These are real examples: I was with NTL before, but have left them and the Amiable Dragon is one of my websites). In this instance, amiabledragon.com is my domain name, so I can put anything I like before it to create an email address.</p>
<p>It is far more personal AND it can be utilized for business, if I want, whereas lots of ISP&#8217;s ban the use of their websites for business use. If you decide on having your own domain, then you will have to host it somewhere (ie someone will have to store it on their computer for you).</p>
<p>Finally, you may like to improve your Net experience by upgrading some of your accessories; for example: buying an optical or radio mouse, a wireless router, a better chair or desk et cetera.</p>
<p>Are you interested in <a href="http://internet-business.the-real-way.com/Internet-Marketing-Secrets.html">Internet Marketing Secrets</a>? If so, you need to publish articles, so you need to read about automated publishing on this site <a href="http://internet-business.the-real-way.com/">Internet Business</a></p>
<p>Do you want to <a href="http://internet-business.the-real-way.com/How-to-Get-Customers-to-Your-Website.html">how to get customers to your website</a>? If so, please go to our website called <a href="http://internet-business.the-real-way.com">Internet Business</a></p>
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		<title>Sales Marketing Strategy: What Is That?</title>
		<link>http://www.risk-experts.com/sales-marketing-strategy-what-is-that/</link>
		<comments>http://www.risk-experts.com/sales-marketing-strategy-what-is-that/#comments</comments>
		<pubDate>Tue, 10 May 2011 13:56:17 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
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		<category><![CDATA[home based business]]></category>
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		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[site promotion]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[traffic generation]]></category>
		<category><![CDATA[web site]]></category>

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		<description><![CDATA[Each product has to have a sales marketing strategy to support it. You can sometimes promote a couple of things together like a table and chairs, but any device for which you do not have a sales marketing strategy is doomed to failure.]]></description>
			<content:encoded><![CDATA[<p>Each product has to have a sales marketing strategy to support it. You can sometimes promote a couple of things together like a table and chairs, but any device for which you do not have a sales marketing strategy is doomed to failure.</p>
<p>Let me put it simply, if you went out one day and noticed that someone was selling his entire stock of bicycle tyres cheap because they were going bankrupt and you bought them, who would know except you and the person you bought them from? And he is not going to like them back!</p>
<p>You might say: &#8216;But I would not do that. I would put an advert in the paper&#8217;. Well, that is your promoting marketing strategy. I am not saying that it is a decent one, but at least it is something. Something to improve on really.</p>
<p>The first thing to consider is who your target market is and how can you best reach them. The solutions to these two questions will allow you to make a decision about whether you are going to concentrate on on or off line sales. Never forget that the overwhelming bulk of sales are off line, although the on line market is growing every day.</p>
<p>If you have a shed load of bicycle tyres, for example, you would almost certainly be better off advertising them in the classifieds section of the local paper. Or you could promote a one-off garage sale of cheap bicycle tyres or you could take them to a car boot sale. In your spare time, you could make a small website, but in this example off line sales are more likely than on line sales.</p>
<p>If however, you hook up with a bicycle tyre company that is willing to drop-ship (ie deliver) from their warehouse for you then a car boot or garage sale is useless to you. In this instance, you should go straight on line, create an automated sales and payment processing page and promote it on line by the various methods available.</p>
<p>If you definitely would like to, you could back up the on line sales with a bit of off line advertising. For example, you could put a postcard in the newsagent&#8217;s window advertising that your website has a stock of cheap bicycle tyres that can be delivered to the customers&#8217; door. Then only add the URL of your website.</p>
<p>Your sales marketing strategy must be customized to what you are attempting to sell. In other words, you have to have a great deal of marketing tactics so that you can select the ones that are correct for your product. No one sales marketing strategy is ever going to fit all the products. Therefore, if you rely on only one sales marketing strategy you will not succeed.</p>
<p>In summary, once you have your irresistible deal ready for sale, sit down and think about who will buy it and how you can reach them &#8211; ie how you can tell them that you have what they would like. Then draw up a plan &#8211; yes, I mean write something down! Write down how you are going to accomplish this and write down when the stages of your sales marketing strategy have to be completed by.</p>
<p>It is just by having a solid sales marketing strategy that you can refer to that you will succeed in marketing. Failing to plan is tantamount to planning to fail.</p>
<p>Owen Jones, the writer of this piece, writes on a number of subjects, but is now involved with <a href="http://salesforcetools.org/sales-force-automation-software.html">sales force automation software</a>. If you would to know more, please visit our web site at <a href="http://salesforcetools.org">Sales Force Tools</a></p>
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		<title>How To Make Use Of Facebook To Increase Your Sales</title>
		<link>http://www.risk-experts.com/how-to-make-use-of-facebook-to-increase-your-sales/</link>
		<comments>http://www.risk-experts.com/how-to-make-use-of-facebook-to-increase-your-sales/#comments</comments>
		<pubDate>Mon, 09 May 2011 13:18:13 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[site promotion]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[traffic generation]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/how-to-make-use-of-facebook-to-increase-your-sales/</guid>
		<description><![CDATA[Internet promoting is big. Not only big in that advertising and marketing is all pervasive on the Net, but it can also produce big returns if you know how to use it. However, because the Internet is still a new medium and because it is the most adaptable marketing medium ever invented, new ways of promoting on the Internet are being developed each month or two.]]></description>
			<content:encoded><![CDATA[<p>Internet promoting is big. Not only big in that advertising and marketing is all pervasive on the Net, but it can also produce big returns if you know how to use it. However, because the Internet is still a new medium and because it is the most adaptable marketing medium ever invented, new ways of promoting on the Internet are being developed each month or two.</p>
<p>One of these new techniques of Internet marketing is called Facebook. In fact, it is a very subtle marketing machine, because most of the individuals who use Facebook are aware only of the benefits of using Facebook and think that the advertising is incidental or even helpful.</p>
<p>This is a tribute to the organizers of Facebook and the flexibility of the Internet. They have managed to imitate a quality newspaper, where the reader is not bothered by the adverts, because they are unobtrusive and the information delivered is well-worth the money.</p>
<p>For those unacquainted with Facebook, it does not deliver global news, rather it permits users, friends and family to keep in touch and spread their micro-news. Facebook is what is called a social networking web site and has a global membership surpassing most countries and even a continent. Any advertiser would be crazy to ignore the advertising opportunities that Facebook presents</p>
<p>Facebook allows a couple of kinds of marketing. You can put an object up for sale and visitors to your web site can select to look in your &#8216;shop&#8217; if they desperately want to spend money, but needless to say this approach does not yield results. The other kind of promoting is pay-per-click or PPC. This is similar to Google&#8217;s Adsense, but it only takes place on the Facebook web site.</p>
<p>However, the Facebook PPC marketing set up can be a lot better targeted than Google&#8217;s Adsense. This is because Facebook has so many more personal details about the people who sign up for a free web page. For instance, an advertiser can select whose web pages his adverts go on. In fact, the advertiser has no end of flexibility.</p>
<p>An advertiser can pick: male or female; adult or child; gay or straight; from any continent or any country; any degree of education; any earnings bracket; marital status; home owner or not and so on and so on. This equals that I could target an ad on central heating to just those Facebook members who, for example are: married with children; more than forty; home owners; earning a salary of more than $50,000 and are living in the USA or not.</p>
<p>That would be precisely the group of individuals who would require a functioning central heating system and could afford to pay for it. And you pay merely for the click throughs that are made on your ads. If they are ignored, then there is no charge.</p>
<p>There are also several other tools that can help you promote your website on Facebook such as the in-built links to other social networking sites like Stumble Upon, Digg and many more.</p>
<p>Owen Jones, the author of this article, writes on a number of topics, but is now involved with <a href="http://salesforcetools.org/sales-force-automation-software.html">sales force automation software</a>. If you would to know more, please visit our web site at <a href="http://salesforcetools.org">Sales Force Tools</a></p>
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		<title>SEO And Getting More Backlinks Part Two</title>
		<link>http://www.risk-experts.com/seo-and-getting-more-backlinks-part-two/</link>
		<comments>http://www.risk-experts.com/seo-and-getting-more-backlinks-part-two/#comments</comments>
		<pubDate>Sun, 08 May 2011 15:55:13 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online business]]></category>
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		<category><![CDATA[sales]]></category>
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		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.risk-experts.com/seo-and-getting-more-backlinks-part-two/</guid>
		<description><![CDATA[Look at the subject matter of your website. is it relevant or is it ostentatious? Does the content set out to help and inform your visitors or does it set out to prove how clever a graphic designer you are? Most search engines cannot actually read graphics, but they can all read text.]]></description>
			<content:encoded><![CDATA[<p>Look at the subject matter of your website. is it relevant or is it ostentatious? Does the content set out to help and inform your visitors or does it set out to prove how clever a graphic designer you are? Most search engines cannot actually read graphics, but they can all read text.</p>
<p>Also, do not forget that just because you have high-speed broadband, not everyone else does. Some of your prospective customers might only stop, if they have to wait ten minutes for one of your pages to download at 56 Kbps or even 28 Kbps dial up.</p>
<p>Each page should have between 500-1,000 words of relevant, unrepeated content. Remember as well that the text must be in normal text (or HTML), but definitely NOT embedded in graphics or the search engines will not be able to read it and categorize your website.</p>
<p>Without spamming the search engines by repeating yourself too frequently, look for legitimate methods to repeat your keywords. How? you may ask. Well, one way is to have a number of menus or navigation bars. You could have one in the left or right hand margin and one either in the info bar (between the header and the body) or the page footer. That gives you two, but if your pages are long, you could have three: top, side and bottom.</p>
<p>Another way of putting a limited menu on the site is to have a &#8216;locater&#8217; or a &#8216;You are here :&#8217; line. You could also add a sitemap to your menus. You can also put a copyright notice in the page footer with an active link back to your home page. These methods give you four of five internal legitimate links on your site for which no search engine ought to penalize you.</p>
<p>Back to getting more backlinks, because getting more backlinks ought to always be your first priority. Compose pieces for every of your web pages with deep links directly to the page for which they were written. If you are allowed two links, one goes to your home page and one goes to the page within your web site that you wrote the article to advertise.</p>
<p>I personally have discovered that three articles per web page usually does the trick, but it can take more. You ought to join some relevant blogs and forums and take part, leaving just worthwhile, practical comments, but be sure that your backlink is in your sigfile (signature file).</p>
<p>This technique can produce hundreds of relevant unreciprocated backlinks, but be wary to keep it low key and relevant or the webmaster may delete your comments or even your account, wasting your work of weeks or even months.</p>
<p>Create a sigfile for your emails too. This does not supply real backlinks that a search engine will read, but it will produce random traffic to your website, particularly if your sigfile is attached to a decent joke or a topical report.</p>
<p>Try to be innovative and concentrate on getting backlinks on relevant websites. As you go up the search engine rankings, people will email you asking to swap links. Do not do this, no matter what how they put their case. A link out of your site is like having a hole in your bucket; you ought to be plugging the holes in your bucket, not drilling new ones.</p>
<p>Owen Jones, the author of this piece, writes on several topics, but is now concerned with the <a href="http://plr-pieces.the-real-way.com/seo-content.html">SEO Content</a>. If you want to know more, please go to our website at <a href="http://plr-pieces.the-real-way.com">PLR pieces</a></p>
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		<title>Web Advertising Secrets</title>
		<link>http://www.risk-experts.com/web-advertising-secrets/</link>
		<comments>http://www.risk-experts.com/web-advertising-secrets/#comments</comments>
		<pubDate>Sun, 08 May 2011 12:10:28 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[affiliate]]></category>
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		<category><![CDATA[ecommerce]]></category>
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		<category><![CDATA[home business]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[other]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[You are reading this, so it is self-evident that you already do some stuff on line, but how much do you use the Net? Do you use it to its full potential? Do you merely spend money on the Internet or do you make money on the Net too?]]></description>
			<content:encoded><![CDATA[<p>You are reading this, so it is self-evident that you already do some stuff on line, but how much do you use the Net? Do you use it to its full potential? Do you merely spend money on the Internet or do you make money on the Net too?</p>
<p>You may say that you have never spent a penny on line, but that would not be a fact, would it? You have a computer that you almost certainly use mostly for going on line and you pay for a broadband connection.</p>
<p>If you find yourself merely surfing to use up free time, why not set yourself the goal of using the Net to pay for your monthly connection fees and your next (replacement) computer or a new laptop? That could become a project, a quest, a challenge, if you want.</p>
<p>If you have too much time on your hands this would be a decent excuse to extend your knowledge of computers, the Net and business or business on line as well.</p>
<p>If you already have a business, on or off line, you should be using the Net to promote it. If you are unfamiliar with the on line ways of advertising, we can stick with traditional off line methods that have been copied on line.</p>
<p>For example, there are thousands of free on line classified ad web sites. Just enter &#8216;free classified ads&#8217; into Google and stand back!</p>
<p>However, classifieds are by and large perceived as not being as effective as their off line counterparts. This is because idiots spam these free ads web sites from all over the world merely for a free back link and so many of the ads are irrelevant or not local.</p>
<p>Another kind of on line promoting imitated from the &#8216;real world&#8217; is banner advertising. Business people can pay to have a banner placed on a relevant web site in order to promote their firms. It is comparable to having a big advertisement in a newspaper. Unfortunately, this kind of promoting does not work on line as well as it does off line either. Specialists say that surfers expect items for free on line, so their eyes &#8216;look through&#8217; banner adverts.</p>
<p>So how can you promote your business on line? Well, believe it or not, it by using the very top, up-market off line advertising techniques of having recommendations, reviews and pieces written about the items that you are advertising. This would cost thousands or more in a newspaper, but it is virtually free on line.</p>
<p>The number one best manner of promoting on line is to compose articles on or about the topic of your products or company and posting them to article directories with your URL in the byline. This will give you a back link which Google regards very highly in working out your company&#8217;s ranking in their search engine.</p>
<p>Are you interested in <a href="http://internet-business.the-real-way.com/Internet-Marketing-Secrets.html">Internet Marketing Secrets</a>? If so, you need to publish articles, so you need to read about automated publishing on this site <a href="http://internet-business.the-real-way.com/">Internet marketing</a></p>
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		<title>Music-Related Jobs And What They Mean</title>
		<link>http://www.risk-experts.com/music-related-jobs-and-what-they-mean/</link>
		<comments>http://www.risk-experts.com/music-related-jobs-and-what-they-mean/#comments</comments>
		<pubDate>Sun, 08 May 2011 11:38:07 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[arts]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[entertainment]]></category>
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		<description><![CDATA[The United Kingdom has always had a very dynamic music industry and although, or perhaps because, we are in recession now, it is still thriving. Many young people are attracted to the music industry and so dream about acquiring a career in it.]]></description>
			<content:encoded><![CDATA[<p>The United Kingdom has always had a very dynamic music industry and although, or perhaps because, we are in recession now, it is still thriving. Many young people are attracted to the music industry and so dream about acquiring a career in it.</p>
<p>However, we are not all musically gifted and only the very best get anywhere by following that path anyway, but there are other routes to go down if you want a career in the music industry.</p>
<p>There is a colossal raft of support needed to put musicians on the stage, television and radio, because musicians are notoriously too badly organized to get this work done on their own &#8211; especially top level musicians who insist that the stage, the lighting, the facilities and the contracts have to be just right.</p>
<p>So, once a musician has proved his or her worth, somebody has to get him bookings and promote his name, get him a record deal and make certain that he is sufficiently paid. This will be the music publicist</p>
<p>The label manager works for the recording company and liaises between the different departments to ensure that the production and release of the artist&#8217;s CD&#8217;s are co-ordinated to the nth degree.</p>
<p>Management always has to have assistants and the music industry is no exception. An assistant to a manager in the music industry will have standard administrative duties not dissimilar to office duties in other industries, but the papers, contracts, invoices and cheques will be regarding famous, glamorous people that everyone knows from the Television.</p>
<p>The music industry employs research analysts to track and endeavor to predict future trends in music tastes. These researchers are sometimes known as digital research analysts. This is quite a skilled job and requires expertise in the industry, in markets, trends and management.</p>
<p>The Internet plays an ever increasing function in the marketing of music and the musicians who make it and so there are now openings for online editorial managers, whereas the career did not exist ten years ago.</p>
<p>The publicists and PR people also require co-ordinating on the Internet and web sites need to be built. Every band needs a Facebook and Twitter account and any other account in an online phenomenon that is up-and-coming.</p>
<p>There are events producers and junior events producers and senior events producers because live music produces more money than record sales since so much of that is pirated these days. Most bands could not survive without live events and most would not want to either, because performers like the limelight quite literally.</p>
<p>The music industry employs of cheap labour as does even government and there are internships to be had. The pay for an intern is very low and occasionally they do not get paid at all, but they gain a wealth of experience and make very helpful contacts. The most enthusiastic and hard-working interns are normally hired after their internship is over.</p>
<p>There are routes into the music industry that might seem unconventional, but if you endeavor some of these avenues you will stand a better chance of getting a job in the music industry.</p>
<p>Owen Jones, the author of this article, writes on a range of subjects, but is now concerned with <a href="http://bosedigitalradio.com/bose-new-wave-radio.html">Bose new wave radio</a>s. If you would like to know more, please go to our website at <a href="http://bosedigitalradio.com">Bose Digital Radio</a>.</p>
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		<title>Thinking About Blogging As An Art Form</title>
		<link>http://www.risk-experts.com/thinking-about-blogging-as-an-art-form/</link>
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		<pubDate>Wed, 04 May 2011 11:21:42 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
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		<description><![CDATA[If composing is an art form, then blogging can be seen as an art form too. Blogging is no less an art form than regular writing only because it is more popularist and does not require paper. Bloggers write on all sorts of things, in fact they compose pieces on every issue under the sun. Bloggers compose pieces on their daily lives, their jobs, their hobbies and their concerns.]]></description>
			<content:encoded><![CDATA[<p>If composing is an art form, then blogging can be seen as an art form too. Blogging is no less an art form than regular writing only because it is more popularist and does not require paper. Bloggers write on all sorts of things, in fact they compose pieces on every issue under the sun. Bloggers compose pieces on their daily lives, their jobs, their hobbies and their concerns.</p>
<p>Blogging started life in the mid Nineties for webmasters to maintain a record of their involvement with their computers, which is where the term comes from: &#8216;web log&#8217;. Web log became weblogs and then it was contracted to blog. Web logs soon became a popular fashion of recording and publishing other daily activities on line, much like a diary.</p>
<p>Blogs can get posted to a URL like a web site is, or they can be posted to a free bloggers&#8217; website. There are lots of these free blogs, but one of the most famous ones is Google&#8217;s &#8216;Blogger&#8217;.</p>
<p>In spite of being free of charge, Blogger offers a fully flexible blog which can hold adverts like Google Ads and Amazon, so that the blogger can offer related things for sale and earn a little money at the same time.</p>
<p>If personal blogs are used to talk on daily life, business blogs can be used as rolling adverts for a firm&#8217;s products. The manager of the company&#8217;s blog can write about innovations, new products, jobs vacant and extraordinary offers. The firm&#8217;s blog can be used as a private press release machine which can reach a global audience.</p>
<p>If you want to make a blog for personal or business use, you will need to know something about blogging, so here are a few pointers.</p>
<p>This first thing to do is delineate what your blog is going to be about. If it is a business blog then that is easy, but a personal blog ought to have a target audience. It should appeal to a niche group. Try to keep the niche group fairly tight, blogs that waffle on colossal sprawling topics are not as well-liked.</p>
<p>For instance, stamp collecting is far too wide a topic. Collecting British stamps is better, but British commemorative stamps of the 20th Century is even better. Include some images to keep the blog looking bright and colourful. This is easily done since most contemporary printers have a provision to scan images and send them to your computer.</p>
<p>In the blogosphere, information is the name of the game. Most people surf to acquire information. They surf to get the answers to problems that they are undergoing; in order to help with their hobbies or simply for general information. Therefore, you ought to make your blog a bearer of practical information.</p>
<p>You can make your blog interactive by allowing your readers to leave comments. Some software permits fairly lengthy comments so that visitors can leave their opinions in full. This interactivity will encourage readers to come back to follow the debate.</p>
<p>In fact, most blogging software will actually inform the leaver of a comment that there has been a reply and it will also collect the commentator&#8217;s email address so that you can add them to a mailing list as long as you provide them with the facility to opt out of the list if they want to.</p>
<p>If you are interested in using <a href="http://blogging.the-real-way.com/blogging-as-an-art-form.html">Blogging As An Art Form</a>, just visit our web site on <a href="http://blogging.the-real-way.com">Blogging For Beginners</a>.</p>
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		<title>Effective Methods To Start Blogging</title>
		<link>http://www.risk-experts.com/effective-methods-to-start-blogging/</link>
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		<pubDate>Sat, 23 Apr 2011 19:45:16 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
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		<description><![CDATA[Everybody has something to say and most people are passionate about something that they would like to talk about. Individuals would like to take this desire to talk a couple of stages further - they would like to tell the world about it. That was impossible less that twenty years ago, unless you managed to be on TV or were syndicated in the world's press. Now, of course, anyone can do it.]]></description>
			<content:encoded><![CDATA[<p>Everybody has something to say and most people are passionate about something that they would like to talk about. Individuals would like to take this desire to talk a couple of stages further &#8211; they would like to tell the world about it. That was impossible less that twenty years ago, unless you managed to be on TV or were syndicated in the world&#8217;s press. Now, of course, anyone can do it.</p>
<p>The Internet makes it possible for everybody to have their say. The young and the old, the rich and the poor can talk about what they like on the Net. You can use a website as your soap box or you could use a specialized website called a blog. If you cannot have your own web site for any reason, you could open a free blog at one of the numerous web sites that offer free blogs.</p>
<p>The word &#8216;blog&#8217; is short for &#8216;web log&#8217; and adding an piece to your blog is known as blogging. Blogs have become a very effective way of spreading one&#8217;s point of view. The latest form of blogging is micro-blogging, which is the generic description for Twitter.</p>
<p>Blogging has been used effectively by inhabitants of countries where the provision of human rights is not a government priority. Just recently, dissidents in Iran, Iraq and Myanmar have kept the world up-to-date on repression in their countries through blogs. The blogs were frequently reprinted in the world press and reported on the International news.</p>
<p>If you want to blog for free, search Google for &#8216;free blogs&#8217; and take a look about. There are dozens of free blog sites around and they all offer different features. Blogger by Google is one of the better ones, but there really are many different kinds of free blogs.</p>
<p>One consideration is whether you want your blog to be open or closed. That is, do you want anyone to be able to read it or do you want only a closed user group (CUG), which could include your friends, your family or your colleagues.</p>
<p>It should not take longer that thirty minutes to set up your blog. Some providers want to approve new blogs, but others do not. You could be blogging within the hour, so compose an article welcoming people to your blog and post it to the blog. Make it &#8216;sticky&#8217; if you can, so that it is always the first post that people read when they arrive at your blog.</p>
<p>Make your posts educational and try to keep them topical. They should neither be so short that it is not worth coming to read them nor so long that they get boring &#8211; 400 to 500 is judged to be about correct.</p>
<p>You will have to advertise your blog or no-one will know that it is there. Do this by posting your articles (with your blog address affixed) to a couple of article directories. It is free and will give your blog a real increase in circulation. You can quit doing this when your blog is self-sustaining.</p>
<p>Allow all visitors to make comments on the blog, because it encourages people to come back, but check frequently for spam comments and delete them because a blog full of spam looks neglected.</p>
<p>If you are interested in trying <a href="http://blogging.the-real-way.com/effective-blogging.html">Effective Blogging</a>, please visit our website on <a href="http://blogging.the-real-way.com">Blogging For Beginners</a>.</p>
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		<title>How Can You Get Free Radio Advertising? &#8211; Part 2</title>
		<link>http://www.risk-experts.com/how-can-you-get-free-radio-advertising-part-2/</link>
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		<pubDate>Sat, 23 Apr 2011 12:23:09 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
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		<guid isPermaLink="false">http://www.risk-experts.com/how-can-you-get-free-radio-advertising-part-2/</guid>
		<description><![CDATA[Welcome to part two of 'How To Get Free Radio Advertising'. In part one we investigate how to get in touch with the radio station manager and how to bring up the subject of procuring free on-air radio advertising. If you have not yet read it, please look for 'How To Get Free Radio Advertising - part 1' on this site.]]></description>
			<content:encoded><![CDATA[<p>Welcome to part two of &#8216;How To Get Free Radio Advertising&#8217;. In part one we investigate how to get in touch with the radio station manager and how to bring up the subject of procuring free on-air radio advertising. If you have not yet read it, please look for &#8216;How To Get Free Radio Advertising &#8211; part 1&#8242; on this site.</p>
<p>Doing it this way makes saying &#8216;yes&#8217; or &#8216;no&#8217; very easy for the manager, because his only decisions are whether he trusts you and whether he can schedule you in or not. If the manager agrees to give your proposal his deliberation, put all your material in a package with a covering letter repeating what you said on the phone, a photo of or a gratis copy of your product and your advertising copy.</p>
<p>Send it off or deliver it immediately. Include a stamped, self addressed envelope, if you want a written reply or your material returned.</p>
<p>If your proposal is rejected, send him a &#8216;thank you, perhaps next time&#8217; note and move on to the next name. If you are rejected frequently, perhaps you ought to sweeten your offer a little by raising their percentage of the cut or increasing the price of the product. You will have to do some research there too, if you do not get it right first time.</p>
<p>Doing business such as this is traditionally done using the phone and the postal service, because radio managers are usually hard-pressed for time. However, it would be feasible to do all this over the Internet, except sending samples, naturally, if the manager is comfortable using the Internet.</p>
<p>It always surprises me how many people there are out there in business who do not use the Internet very frequently because they do not understand much about it.</p>
<p>You could propose using the Internet for sending your material over but do not be pushy about it, because the manager might be a little embarrassed to admit that he cannot use the Internet. It could also be faxed over, but faxes often come out looking shabby and that might damage your chances. If in doubt, just post it.</p>
<p>If you get a green light to your application, be ready to act quickly, so always have your stuff bundled up and ready to go. Never give them time to forget who you are or &#8216;go off the boil&#8217;.</p>
<p>You will have to have written your commercials first, but how long should they be? This is a difficult one, so ask the manager in your initial discussion, whether they have an advertising policy or preference for the length of slots.</p>
<p>It could be thirty seconds a slot or sixty seconds (a double slot). As soon as you know, you can write your ads: two different adverts for each length of slot.</p>
<p>If you want to be completely pre-prepared, you could write two fifteen second, two thirty second and two sixty second ads before you even phone anyone. And do not forget to read them back out loud several times to check them for length. Try getting a couple of friends to read them back to you too.</p>
<p>The radio station will require you to sign a contract and you should have a simple contract drawn up too showing your payment policy, returns policy, dispatch policy, et cetera, et cetera.</p>
<p>In summation, your P.I. Advertising Package should contain the following: 1. a cover letter 2. a sample or product literature 3. two thirty second and two sixty second adverts 4. your P.I. advertising contract 5. a stamped, self-addressed envelope.</p>
<p>In conclusion, I want to offer a couple of bits of advice. Whilst you are writing your commercials, try to incorporate a catchphrase of some sort so that you can use it in your off-air advertising to remind people that your product has been advertised on-air. Spend a lot of time composing your advert: radio station managers are busy, professional people and they cannot afford to waste valuable air time on non-earners.</p>
<p>If your product sells and makes money for them, you will be welcome back, otherwise you will be ignored. Put a few ads in the paper and fliers through the doors to pre-warm people to your up-and-coming radio advertising campaign.</p>
<p>Owen Jones, the writer of this piece, writes on a range of subjects, but is now concerned with <a href="http://bosedigitalradio.com/bose-radio-alarm-clock.html">Bose radio alarm clock</a>s. If you would like to know more, please go to our web site at <a href="http://bosedigitalradio.com">Bose Digital Radio</a>.</p>
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		<title>How Attract More Sales With A Viral E-book</title>
		<link>http://www.risk-experts.com/how-attract-more-sales-with-a-viral-e-book/</link>
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		<pubDate>Mon, 18 Apr 2011 13:10:34 +0000</pubDate>
		<dc:creator>Owen Jones</dc:creator>
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		<description><![CDATA[Are you aware of the idea of viral advertising? Viral marketing is a way of getting other people to pass your web site's URL or address around the Net for you. It is a similar idea to the old fashioned chain letter, but not quite the same.]]></description>
			<content:encoded><![CDATA[<p>Are you aware of the idea of viral advertising? Viral marketing is a way of getting other people to pass your web site&#8217;s URL or address around the Net for you. It is a similar idea to the old fashioned chain letter, but not quite the same.</p>
<p>The trick is to write something so interesting to so many people that people who read it will pass it on to their friends and family. And your contact details are tagged on the end of it.</p>
<p>Viral marketing can show your contact details to thousands, hundreds of thousands or even millions of surfers in a very short time and for no financial outlay. It is one of the most efficient forms of promotion known to the Internet Marketer.</p>
<p>There are two principal ways of starting the viral marketing snowball rolling down hill. The fastest way is to find or write a very funny joke, attach your contact details to the bottom of it and send it to your friends and family. They will pass it on and the snowball is off. The only problem with this approach is that the message is not targeted.</p>
<p>In other words if you are selling insurance you would like to get your contact details in front of people older than the age of 18, but you have no control over who reads your joke. Half of the surfers reading it might be children who do not have a credit card or want insurance anyway.</p>
<p>If you would like to reach a targeted audience, then you have to put a bit more effort into your campaign, but not too much more. This approach involves writing an ebook on the advantages of insurance and sending that to your friends and family. They will send it to their friends, if it is interesting enough, but no-one would send it to children, would they?</p>
<p>Hey presto, thousands of people who almost certainly have a credit card and need insurance of some type have your useful information on insurance and your contact details. This approach works for most concepts. Do you have web site on the Net game &#8216;Halo&#8217;?</p>
<p>Fine, write about Halo mods (modifications) and send that out. Very few kids would pass that on to adults, but they might pester their parents to get them Halo for Christmas. Viral marketing is free and other people do your promoting for you. The &#8216;only&#8217; thing that you have to do is compose an ebook (or report) that is interesting enough for people to want to pass on.</p>
<p>There are a few of interesting variations to this simple ebook. You could fill it full of associate links to items. If someone purchases anything after clicking on one of your links, you will earn a payment. If they join the same scheme from your link, you will earn a payment off all of their sales as well.</p>
<p>In the same vein, you could allow people passing the book on to join your sales structure (downline) and rebrand the book as if it were theirs. This gives all the Internet Marketers who see it a better reason for passing it on and you still get a proportion of their sales. You could soon have thousands of people in your downline earning you commission.</p>
<p>Owen Jones, the author of this article, writes on a variety of subjects, but is now involved with <a href="http://salesforcetools.org/sales-force-automation-software.html">sales force automation software</a>. If you would to know more, please visit our web site at <a href="http://salesforcetools.org">Sales Force Tools</a></p>
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