May 4th, 2011RFID Tags And Shopping
Radio frequency identification or RFID is an old concept that has stealthily become a large part of everyone’s life. RFID has been around for at least 90 years and was first put into practice about 70 years, but not many people knew about it. Nowadays, you yourself are most likely scanned every day by an RFID reader and the things you buy are certainly scanned at least once a week.
So what is RFID? Well, you could think of it as the update of the bar code although in fact, it predates the bar code by 50 or 60 years. Bar codes were invented in order to combine stock control with point of sales processing.
Everyone has witnessed this and is used to it: the sales clerk at the till takes the items from your basket one at a time, looks for the bar code, flashes a light or a bar code reader over it and the cost of the article is added to your bill.
What you do not see is that the computerized stock records for that article are reduced by one and the sales price is recorded along side it. That procedure worked well for 40 years, but now there is a requirement for more data to be recorded than a bar code can hold and there is need for more stock control and even more speed at the till Nobody has any time any longer.
Enter RFID, an old technology revamped. RFID is the expertise that they used to put in Second World War aircraft in order to distinguish friendly aircraft to the RADAR-controlled anti-aircraft guns. The same equipment, fundamentally, that they still use in aircraft today to identify it to air traffic control. The difference is that until pretty recently, these radio signal emitters or transponders were as big as a suitcase and cost a great deal of money.
These days they are the size of the tiniest coin in your change and cost about five cents. They win over the bar code because they can hold loads of information, like where and when and by whom an article was manufactured; how much it cost and how much it should be sold for; its colour, weight and description; which shelf and in which shop it should be kept on …. ad infinitum. The shop owner can write anything on that tag by means of an RFID printer.
And when it comes to the check out… No more scanning each separate article by hand, because each RFID chip or tag, as they are called in the industry, sends out its own data on its own exclusive radio frequency, so as long as the RFID reader is within three or four feet of the trolley, it knows what is in there instantly. No more unloading, scanning and refilling the basket.
In fact, no more check out clerk. Most shoppers pay with a credit or debit card these days anyway, so as you walk past the scanner with your trolley, you are scanned; you swipe your credit card through another reader; if you are satisfied with it, you authorize the payment and the barrier lifts for you to carry on to your car. You only need a check out clerk for the shoppers who want to pay with cash. Cheques are being abolished soon anyway.
Owen Jones, the author of this article writes on several topics, but is now concerned with the RFID asset tracking. If you would like to know more, please go to our website at Active RFID Management.