February 8th, 2010Using SEO and CPC Ads As Marketing Tools
Imagine,you came to know of a muscle-building supplement developed by a reputed company recently and you decided to buy as soon as you know.You will go to find the product on search engine and think of ordering it.You type in the name of the product,brand and company in the search engine.After you see the results of the company as the top result then you find a sponsored Ad,Which is more appealing and is of the same product and company,You click the Ad and order the product within few minutes.Without knowing about the SEO,you have taken the Advantage of it with the combination of multiple impressions.
Multiple impressions a well known technique in the online marketing world. A extensive research was conducted over years and it was found,fewer people buy products when they hear of it for first time,and it normally takes upto ten impressions or reminders for a customer to take the action and shell out his money for the product. Hence Major companies spend big amount in advertising a ad over TV for multiple number of times.It may be very much annoying for the person seeing the ad for over and over again,but it gets the result for the company.
Any Person with a knowledge of Internet,knows the importance of a search engine optimization for a successful website,It allows the websites to be among the top pages in the search engines like Google,Bing,Yahoo,etc., Once the website is ready and created,there is one more tug,i.e., to pull the visitors to the website.I dont have the luxury of viewing the ad for multiple times as on TV. The very first thing a customers finds is for the offer we are providing to them and we can create multiple impressions through the offer.Hence a Media Campaign must be created with the combination of SEO with an Ad campaign like Adsense.
A main website must be created first for the produts,then the couple of websites that link/refer to main website must be created.Many reputed companies follow this rule of creating website where people can see the product and buy it,and making a couple of them for promotion of the product.This gives the product a wide promotion over many websites.
When we are creating a website/websites we must be carefull of the track words we use for the meta information. And when you go for a Ad campaign then be sure to use the target words created while making the website.This way the availability of the product become more successful and can be seen in many searches.
Promote the website by creating the Facebook fan page and a twitter feeds about the product.Twitter is the most powerful tool for the promotion and it treats every tweet as a separate page. Twitter gets a lot of traffic to the website and makes the search of website in the top in search engine.
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